Market Research Analyst
Market Research Analyst
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Job Description
Market Research Analyst
About the Role
Conduct and analyze market research studies for a big or mid size region across categories (e.g. competitor market digital campaign analysis category customer consumer and shopper) to provide accurate and timely information and relevant insights for strategic and operational decisions
What You Will Do
Conduct in-house consumer research. This includes: understanding the business need proposing a methodological approach designing the survey setting it up on the platform (qualtrics or conjointly) and analyzing the results
Perform analyses of relevant data and prepare insights and recommendations to develop and grow the business by the integration of the knowledge of market consumer and shopper on more strategic brands.
Gather information monitors data on relevant trends and activities and contribute to data and insight sharing with others (within and outside organization)
Create reports and scorecards and provide required data to organization (market & consumer).
Support delivery of research according to global guidelines.
Support validation of vision drivers plans and/or recommendation by ensuring relevant insight is available to support argumentation
Contribute to best practice sharing respective networks and projects
Consolidate relevant customer consumer shopper and market analysis and understanding to generate insights ideas and concepts proactively use this information within assigned projects.
Develop analysis of current data information from Nielsen and Kantar World Panel to generate recommendations on the opportunities and / or risks for our business and brands have in the market.
Monthly monitoring of the market behavior according to the tools provided by Nielsen and Kantar World Panel.
Support the development of estimates of market sizes and their growth
Responsible of the management of the relation with our external partners from the administration to the data accuracy responsible of the choice of adequate research method for each assigned projects. (market & consumer). Thinking together to deliver the most efficient recommendations for the business. Actively participate in customer consumer & shopper related decision making.
Ensure the market research library is maintained and up to date.
Manage actual and new tools/methodologies to provide visibility of our brands performance in all channels
Manage introduction of new tools & technologies and collaborate with IT and external partners to develop the design functionality and usability of the tool and/or reports
May provide coaching and supervision to the work of less experienced colleagues.
Problems faces are difficult sometimes complex
Who You Are
Bachelors degree in Business Administration International Business Industrial or Administrative Engineering .
At least 2 years of experience in marketing and/or brand development.
Dynamic proactive and solutions-oriented with strong attention to detail and excellent project management skills.
Advanced Excel skills and a strong interest in data and analytics.
English level: B2.
What We Can Offer You
Our purpose Breaking Barriers to Well-Being provides meaning to everything we do. Join us to improve well-being for people and drive positive change for society and the environment. At Essity youll feel valued empowered to grow and challenged to achieve business results in a collaborative and open atmosphere. Innovate for Good Excel Together Be You with Us
Location
Medellin Colombia
Application End Date:
07 oct 2025Job Requisition ID:
Essity256706Required Experience:
IC
Employment Type
Full-Time
