Sr. Associate, B2B Demand Generation and Pipeline
Sr. Associate, B2B Demand Generation and Pipeline
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$ 96000 - 108000
1 Vacancy
Job Description
Why Work For Us
About The Opportunity
The Sr. Associate B2B Demand Generation and Pipeline role is essential to accelerating pipeline growth across Grubhubs Merchant and Grubhub for Business segments (corporate campus/ hospitality) and sits within Grubhubs B2B Marketing team. The Sr. Associate will own mid-funnel demand gen strategies and execution across account-based marketing (ABM) pipeline acceleration programs and sales enablement activities like e-gifting and nurture campaigns.
This individual will work cross-functionally with Sales Revenue Operations and Growth teams to develop targeted campaigns personalized outreach strategies and compelling content that helps close merchant and corporate deals faster.
Youll support tooling platform management and sales enablement development to ensure conversion at every stage.
The Impact You Will Make
Plan and execute pipeline acceleration campaigns leveraging tactics like ABM lead nurture custom content and strategic e-gifting.
Collaborate with Sales to identify priority accounts and create content and outreach strategies tailored to their stage in the funnel.
Support end-to-end management of Marketing Automation ABM and gifting platforms including campaign setup scoring and integrations.
Identify new tools workflows or sales enablement tactics to improve conversion and seller effectiveness.
Support Grubhub for Business and Merchant sales teams with tailored marketing tools and enablement materials that help move deals forward including case studies customer stories pitch decks nurture emails etc.
Collaborate with Sales Operations and Revenue Enablement to enhance our ability to activate prospects at the right stage with the right messages.
What You Bring to the Table
3 years in B2B demand generation ABM or similar marketing roles
Hands-on experience building campaigns in SalesforceMarketo/Pardot (or similar marketing automation systems) and Salesloft
Familiarity with ABM tools such as ZoomInfo or Clearbit
Strong copywriting content development and campaign execution skills
Ability to collaborate across departments and influence key stakeholders
Got these Even better!
Experience with gifting platforms (e.g. Sendoso)
Background in pipeline analytics or revenue marketing
Base Salary
New York: $96000 - $108000
Illinois: $86500 - $97000
Wonder uses geographic-specific salary structures which means the salary offered may vary depending on where the job is located. The final salary offer will take into account various factors such as the candidates skills education training credentials and experience.
#LI-Hybrid
And Of Course Perks!
Flexible PTO / PTO. Grubhub employees enjoy a generous amount of time to recharge.
Health and Wellness. Excellent medical dental and vision benefits 401k employee network groups and paid parental leave are just a few of our programs to support your overall well-being.
Free Meals. Our employees get a weekly Grubhub credit to enjoy.
Social Impact. At Grubhub we believe in giving back through programs like the Grubhub Community Fund. Employees are also given paid time off each year to support the causes that are important to them.
Grubhub is an equal opportunity employer. We welcome diversity and encourage a workplace that is just as diverse as the customers we serve. We evaluate qualified applicants without regard to race color religion age sex sexual orientation gender identity national origin disability veteran status and other legally protected characteristics. If youre applying for a job in the U.S. and need a reasonable accommodation for any part of the employment process please send an email to and let us know the nature of your request and contact information. Please note that only those inquiries concerning a request for reasonable accommodation will be responded to from this email address.
If you are a resident of the State of California and would like a copy of our CA privacy notice please email
Required Experience:
Senior IC
Employment Type
Full-Time
