Highwire is a modern strategic communications and digital marketing agency designed for disruptive companies. We work with high-growth technology companies and established brands looking to reinvent themselves.
At Highwire we believe that storytelling fuels transformation. And the most impactful stories represent all voices and perspectives. As a values-driven agency we foster an inclusive environment where everyoneregardless of age race/ethnicity size shape gender identity sexual orientation religion and different abilitiescan feel safe celebrated and worthy.
We ensure every Highwire Walker has unique support to climb to success. Our commitment to diversity inclusion and belonging is permanent and foundational to our business and culture. We aspire to change our industry and build a better future for all.
Our people-first culture is driven by four core values:
Team Empowerment
Growth Mindset
Inclusion Always
Fierce Distinction
Were looking for individuals with big ideas strong opinions and the energy to bring them to life. If you thrive in an environment that values personal accountability high standards and boundless motivation this is the opportunity for you. Be part of our award-winning culture and contribute to an exciting and growing business where you can make a real impact.
At Highwire our Senior Account Executives are trusted advisors skilled storytellers and sharp strategists. On our Cybersecurity team youll partner with leading-edge brands at the forefront of global security innovationworking across threat intelligence cloud security incident response identity and beyond. You bring 35 years of public relations experience in an agency environment with direct experience in the cybersecurity industryand you thrive on tackling complex topics and turning them into compelling media-worthy narratives. Youre a strong communicator a proactive team player and a leader ready to own your impact.
What Youll Do
Media & Influencer Relations
Lead media strategy and execution for cybersecurity clients with strong existing relationships across 10 business trade and cybersecurity reporters.
Consistently craft and deliver creative proactive pitches that generate high-quality media coverage and thought leadership.
Identify new media trends outlets and journalists relevant to the security spaceand share insights across the agency.
Drive and support influencer engagement content campaigns and amplification strategies across digital and social platforms.
Use social channels to boost client visibility and executive voice while supporting broader narrative efforts.
Measure and communicate the ROI of PR programs using analytics to optimize ongoing initiatives.
Coach junior staff on cybersecurity-specific media strategies and relationship building.
Client Service & Program Management
Own tactical execution of cybersecurity-focused PR program elements including media relations analyst engagement thought leadership speaking and content.
Lead weekly client calls provide strategic counsel and serve as a trusted point of contacteven during sensitive or reactive news cycles.
Manage projects from kickoff through executionkeeping deliverables on track and aligned to broader strategic goals.
Develop quarterly cybersecurity campaign plans incorporating industry trends breaking news and creative angles.
Monitor the threat landscape competitors and relevant regulatory developments to identify timely commentary opportunities.
Support client media training including message development and session follow-up.
Help develop budgets and allocate team resources based on evolving client needs.
Writing & Content Development
Write and edit high-impact cybersecurity-focused content such as:
Thought leadership articles press releases and contributed pieces
Speaking abstracts award nominations and analyst briefings
Media pitches briefing books backgrounders and internal client materials
Ensure content reflects technical accuracy industry nuance and journalistic relevance.
Create timely creative narratives that make technical topics relatable to media and business audiences alike.
Insights Analytics & Integration
Lead results reporting and campaign measurement clearly articulating outcomes and PR value to clients.
Leverage insights and data to refine cybersecurity campaign strategies.
Collaborate across teams to ensure integrated service deliveryespecially around AI design content and social media.
Identify and adopt AI tools that support campaign precision speed and efficiency.
Mentorship & Collaboration
Mentor and support junior staff helping them build their cybersecurity knowledge media skills and client confidence.
Foster an inclusive high-performing team culture built on respect communication and shared success.
Lead by example through proactive solution-oriented collaboration and professional conduct.
Agency Engagement & Operations
Contribute to new business initiatives from background research to pitch participation.
Write for Highwires blog and engage with agency social channels to share cybersecurity insights and wins.
Attend and encourage participation in security conferences networking events and relevant meetups.
Bring thoughtful ideas to help improve agency culture workflows and team growth.
Professional Growth & Self-Development
Set and track quarterly goals with your manager to support career development.
Prioritize tasks effectively to meet client goals and internal expectations.
Demonstrate independence in driving projects and initiatives forward with minimal oversight.
Seek feedback and act on itbringing a continuous improvement mindset to your work.
Consistently meet deadlines and communicate clearly when priorities shift.
Stay up to date on cybersecurity news industry changes and media trends.
What You Bring
35 years of PR/communications experience in an agency setting (required)
Direct experience working with cybersecurity clients or within the security industry
Strong media relationships across tech business and security trades (e.g. Wired TechCrunch CyberScoop SC Magazine Dark Reading Axios etc.)
Ability to understand and translate complex cybersecurity topics into compelling media narratives
Excellent writing editing and content development skills
Experience managing client communications priorities and deliverables
Confidence using analytics tools and reporting on performance metrics
A collaborative curious and client-first mindset
Success at Highwire Looks Like
As a Senior Account Executive on the Cybersecurity team youll stand out by demonstrating:
Client Confidence: Trusted point of contact delivering consistently excellent work
Media Strategy: Proactively drives media wins and adapts quickly to security news cycles
Tactical Execution: Leads cybersecurity programs from planning to delivery with minimal oversight
Strategic Thinking: Anticipates client risks and opportunities and responds with smart solutions
Revenue Growth: Demonstrates measurable ROI and identifies ways to expand client success
Industry Expertise: Continuously deepens cybersecurity knowledge to inform content and strategy
Quality of Work: Produces clean on-brand technically accurate materials
Mentorship: Lifts junior teammates through knowledge sharing and support
Collaboration: Works cross-functionally and brings team-first energy
Growth Mindset: Adapts improves and finds smarter ways to get things done
Why Highwire
Highwire is redefining what it means to work in tech PRand our Cybersecurity team is leading the charge. We partner with security innovators that are changing how the world thinks about trust risk and resilience. At Highwire youll be supported challenged and empowered to do the best work of your careerwhile helping build a safer digital future.
Highwire Perks
Competitive salary
Merit-based bonuses and promotions
Hybrid work model to suit your schedule and lifestyle
Excellent vacation policy including extended break for summer and winter holiday
Participate in Empower Hours on Fridays; Team has the ability to log off by 3pm
401K Match
Medical and dental benefits/ FSA
Paid Parental Leave
Home office equipment stipend
Commuter Benefit
Growth Mindset Stipend of $100 annually for books exhibitions etc.
Technology reimbursement
Wellness benefit
Donation Match
Mentorship
Monthly recognition programs
Employee referral bonus
New business referral bonus
Quarterly Highwire fun events Thanksgiving is our favorite holiday
Dog friendly work environment
Extremely supportive nurturing environment with many opportunities for learning and growth
$63000 - $80000 a year
Salary is based on a range of factors that include relevant experience knowledge skills other job-related qualifications and geography.
The duties delineated above will vary depending on the needs of each specific account and in no way states or implies that these are the only duties to be performed by this employee. This individual will be required to follow any other instructions and to perform any other duties requested by his or her supervisors.
We are actively seeking candidates who possess a genuine passion for tech PR and are excited to expand our team. As we continue to grow our agency we are proactively building a pipeline of exceptional individuals to connect with and consider for future opportunities.
If you are enthusiastic about the world of tech PR and are eager to embark on a rewarding career in this field we encourage you to start the conversation by applying today. We value your interest in our agency and look forward to hearing from you.
Apply now and lets explore the possibilities together!
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