Associate Director, Local Marketing
Associate Director, Local Marketing
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$ 138900 - 191000
1 Vacancy
Job Description
Become a part of our caring community and help us put health first
Humana is a $100 Billion Fortune 50 healthcare leader dedicated to improving the health and well-being of the most vulnerable populations in the United Statesseniors and lower-income Americans. Humana is uniquely positioned to transform healthcare delivery by making high-quality care more affordable accessible and secure through innovative technology and data-driven solutions.Humana is committed to delivering personalized community-connected experiences that reflect the unique offerings in our local markets. As Associate Director Local Marketing youll lead regional marketing strategies that drive acquisitions growth and brand relevance at the local level ensuring our message resonates where it matters most.
This role is ideal for a strategic relationship-oriented marketer who understands how to tailor campaigns to diverse markets and build strong connections with local communities and stakeholders.
Overview
This role leads the development and execution of localized marketing strategies across Humanas key markets. Youll collaborate closely with Media Portfolio Brand marketing and external partners to deliver campaigns that reflect local dynamics drive acquisitions and support business goals.
Key Responsibilities
- Develop and execute local marketing strategies promoting Humanas plan offerings and provider network that support efficient member acquisition across targeted geographies
- Design and manage omni-channel campaigns including community events local media grassroots outreach and digital activations
- Ensure brand consistency and complianceacross all local marketing creative efforts aligning with enterprise standards and regulatory guidelines
- Leverage data and insightsto tailor messaging and optimize campaign performance by market
- Innovate creative development and testing approach leveraging cutting edge tools including AI
- Manage agency and vendor relationships ensuring timely high-quality execution of local initiatives
- Collaborate cross-functionallywith Media Portfolio Brand Marketing Product Clinical and Sales teams to ensure alignment and maximize impact
- Present strategies and results to senior leadership influencing investment and regional marketing priorities
Impact
This role is essential to Humanas ability to connect with prospects in a meaningful locally relevant way. Your leadership will help ensure our marketing efforts reflect the communities we servedriving stronger engagement trust and health outcomes.
Use your skills to make an impact
Required Qualifications
- Bachelors degree in Marketing Business Administration Communications Healthcare Administration or a related field or equivalent years of required experience.
- 8 years of professional experience in marketing with a track record in regional or local strategy development campaign execution and partnership managementideally within healthcare or other regulated industries.
- 3 years of strong leadership experience including managing marketing teams and cross-functional initiatives.
- Strong proficiency with digital and traditional marketing channels analytics and budget oversight.
- Excellent written and verbal communication skills for stakeholder community and executive engagement.
- Solid experience working within highly regulated industries
Preferred Qualifications
- Masters degree in Marketing Business or a related discipline.
- Experience leveraging market analytics and consumer insights to shape localized growth strategies.
- Familiarity with CRM platforms marketing automation and segmentation technology.
- Proven success cultivating strategic relationships with local organizations and community partners.
Additional Information
To ensure Home or Hybrid Home/Office employees ability to work effectively the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:
- At minimum a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless wired cable or DSL connection is suggested
- Satellite cellular and microwave connection can be used only if approved by leadership
- Employees who live and work from Home in the state of California Illinois Montana or South Dakota will be provided a bi-weekly payment for their internet expense.
- Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.
- Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information
Humana offers a variety of benefits to promote the best health and well-being of our employees and their families. We design competitive and flexible packages to give our employees a sense of financial securityboth today and in the future including:
- Health benefits effective day 1
- Paid time off holidays volunteer time and jury duty pay
- Recognition pay
- 401(k) retirement savings plan with employer match
- Tuition assistance
- Scholarships for eligible dependents
- Parental and caregiver leave
- Employee charity matching program
- Network Resource Groups (NRGs)
- Career development opportunities
Our Hiring Process
As part of our hiring process for this opportunity we may contact you via text message and email to gather more information using a software platform called Text Scheduling and Video technologies allow you to interact with us at the time and location most convenient for you.
If you are selected to move forward from your application prescreen you may receive correspondence inviting you to participate in a pre-recorded Voice Text Messaging and/or Video interview. Your recorded interview will be reviewed and you will subsequently be informed if you will be moving forward to next round of interviews.
Ifyou have additional questions regarding this role posting and are an Internal Candidate please send them to the Ask A Recruiter persona by visiting go/Buzz and searching Ask A Recruiter! Please be sure to provide the requisition number so we may be able to research your request quicker.
Humana values personal identity protection. Please be aware that applicants may be asked to provide their Social Security Number if it is not already on file. When required an email will be sent from with instructions on how to add the information into your official application on Humanas secure website.
Travel: While this is a remote position occasional travel to Humanas offices for training or meetings may be required.Scheduled Weekly Hours
40Pay Range
The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills knowledge experience education certifications etc.Description of Benefits
Humana Inc. and its affiliated subsidiaries (collectively Humana) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits Humana provides medical dental and vision benefits 401(k) retirement savings plan time off (including paid time off company and personal holidays volunteer time off paid parental and caregiver leave) short-term and long-term disability life insurance and many other opportunities.Application Deadline:
About us
Humana Inc. (NYSE: HUM) is committed to putting health first for our teammates our customers and our company. Through our Humana insurance services and CenterWell healthcare services we make it easier for the millions of people we serve to achieve their best health delivering the care and service they need when they need it. These efforts are leading to a better quality of life for people with Medicare Medicaid families individuals military service personnel and communities at large.
Equal Opportunity Employer
It is the policy of Humana not to discriminate against any employee or applicant for employment because of race color religion sex sexual orientation gender identity national origin age marital status genetic information disability or protected veteran status. It is also the policy of Humana to take affirmative action in compliance with Section 503 of the Rehabilitation Act and VEVRAA to employ and to advance in employment individuals with disability or protected veteran status and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions including but not limited to recruitment hiring upgrading promotion transfer demotion layoff recall termination rates of pay or other forms of compensation and selection for training including apprenticeship at all levels of employment.
Required Experience:
Director
Employment Type
Full-Time
