People are drawn to Guilford College for a number of reasons including the CollegesCore Valuesof community diversity equality excellence integrity justice and stewardship.
Working at Guilford provides you with a rewarding opportunity to impact the developing lives ofstudents from a range of diverse backgrounds. Guilford attracts those who areseeking a professional challenge and career advancement. It also attracts those whowant to enjoy a beautiful campus and location in the dynamic city ofGreensboro North Carolina.
Guilford College offers a wide range of benefits for full-time regular employees including 13 paid holidays tuition remission health insurance telemedicine life insurance short-term and long-term disability a retirement plan and optional dental and vision addition employment at the College provides employees with access to numerous discounts for products services and attractions.
Position Summary
This position will contribute to the development of email campaigns website content print materials and event communications ensuring consistency in tone and messaging that aligns with the Guilfords brand. The ideal candidate will be a strong communicator with excellent writing and storytelling skills capable of tailoring messages to diverse audiences. A collaborative mindset and attention to detail are essential for success in this role.
People are drawn to Guilford College for a number of reasons including the Colleges Core Values of community diversity equality excellence integrity justice and stewardship.
Working at Guilford provides you with a rewarding opportunity to impact the developing lives of students from a range of diverse backgrounds. Guilford attracts those who are seeking a professional challenge and career advancement. It also attracts those who want to enjoy a beautiful campus and location in the dynamic city of Greensboro North Carolina.
Guilford College offers a wide range of benefits for full-time regular employees including 13 paid holidays tuition remission health insurance telemedicine life insurance short-term and long-term disability a retirement plan and optional dental and vision addition employment at the College provides employees with access to numerous discounts for products services and attractions.
Key Responsibilities:
Creation and distribution of admission materials to various stakeholders
Create marketing materials - including email text and social media messaging - to be distributed to prospective students parents/families and school counselors through Slate CRM
Create yearly communication plan for various stakeholders
Create events and registration portals through Slate for admission events
Create forms for special admission programs (summer bridge program for example)
Write and update queries in Slate for delivery of marketing materials
Serve as a Slate captain in order to ask question on the community forums and submit tickets for the CRM
Assist the operation team in enhancing the Guilford Slate CRM system
Along with communication and marketing align College branding with admission materials
Update Guilford admission website
Track and analyze marketing data to assess the effectiveness of admission strategies and initiatives in order to improve communication flows
Prepare regular reports on marketing trends for the Chief Enrollment Officer
Work with Director of Enrollment Information during peak recruitment cycle
Work closely with the admission team to coordinate recruitment efforts and ensure a cohesive approach
Collaborate with other departments specifically communication and marketing but also financial aid academic and student affairs etc. to support student recruitment
Other duties as assigned
Guilford College does not discriminate on the basis of sex/gender race color creed religion national origin sexual orientation gender identity disability genetic information military status veteran status or any other protected category under applicable local state or federal law ordinance or regulation. See ourfull Statement of Non-Discrimination.
Required Experience:
Director
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