Global Media Director- LEGO RETAIL

Job Description

Are you ready to take our retail marketing - media strategy to the next level and make a lasting impact within a globally recognised brand

This is your opportunity to join us as Media Director for our Direct-to-Consumer (D2C) business.

In this role you wont just plan media youll craft imaginative journeys that bring families closer to the LEGO experience worldwide. Here strategic thinking meets creative play and your vision will shape how millions connect with our brand.

As our Media Director you will maximise portfolio performance and deliver breakthrough paid media impact through strategic omnichannel planning. Working in close partnership with Retail Marketing and Experience teams Commercial teams from and LEGO Brand Retail Stores youll lead above-the-line campaigns with close connection to mid and lower funnel performance marketing delivery and elevate the value of our retail proposition across all paid channels.

The closing date for application will be Friday 26th September 2025.

Core Responsibilities

• Lead omnichannel media strategy: Deliver impactful campaigns across digital and traditional channels with a focus on ROAS and brand growth.

• Shape the media roadmap: Own the strategy innovation pipeline and excellence agenda leading strategic partnerships and maximising long-term media productivity.

• Optimise paid media performance: Drive budget effectiveness in partnership with Media Agency and Marketing Planning & Performance team balancing full-funnel marketing with business KPIs.

• Drive excellence and consistency in campaign briefing: Ensure clarity consistency and impact across paid media plans while optimising in-flight performance and contributing to growth initiatives contributing to Gap-to-Target (GTT) initiatives.

• Inform content strategy: Provide insights that connect creative content to media objectives and future optimisation.

• Spot Media Channel trends and future opportunities: Stay ahead of retail consumer and technology shifts to bring innovation into media planning.

• Champion performance marketing for Retail Stores: Build robust strategies to strengthen traffic conversion contributing to the strategy and plan for performance marketing.

• Collaborate cross-functionally: Partner with activation teams across global and local markets to deliver integrated full-funnel campaigns.

Do you have what it takes

• Proven track record in omni-channel media planning with expertise in managing and optimising full-funnel budgets within a global D2C business.

• Deep digital media expertise including hands-on experience across Paid Search Programmatic Paid Social as well as ATL and BTL channels.

• Strong cross-functional leadership and agency management skills with the ability to influence and align diverse stakeholders.

• Data-driven performance mindset skilled in media analytics campaign optimisation and ROI delivery.

• Retail and eCommerce fluency with practical experience leveraging retail media to drive growth and conversion.

• Content optimisation leader using media insights to shape creative strategies and enhance effectiveness.

• Future-focused innovator with a strong grasp of emerging media technologies consumer trends and innovation opportunities.

#LI-MD1

Applications are reviewed on an ongoing basis. However please note we do amend or withdraw our jobs and reserve the right to do so at any time including prior to any advertised closing date. So if youre interested in this role we encourage you to apply as soon as possible.

Whats in it for you

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount We know youll love to build so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible youll be rewarded through our bonus scheme.

Workplace - When you join the team youll be assigned a primary workplace location i.e. one of our Offices stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity creativity and imagination inspire everything we do. We strive to create a diverse dynamic and inclusive culture of play at the LEGO Group where everyone feels safe valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeksto encourage applicants from all backgrounds (eg. sex gender identity or expression race/ethnicity national origin sexual orientation disability age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Childrens Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening as a condition of the offer.

Thank you for sharing our global commitment to Childrens Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO team today.