Senior Marketing Executive, Tommy Hilfiger Asia Pacific

Hong Kong - Hong Kong

Monthly Salary: Not Disclosed

Posted on: 30+ days ago

Vacancies: 1 Vacancy

Job Summary

Be part of an iconic story.

TOMMY HILFIGER is one of the worlds most recognized global lifestyle brands confidently welcoming and inspiring consumers since 1985. Originally established in New York City and infused with the vibrant spirit of Americana to create the modern uniform of accessible luxury. The TOMMY HILFIGER brands consist of TOMMY HILFIGER and TOMMY JEANS complemented by a range of licensed product categories that extend the brand lifestyle across generations geographies activities and occasions. Tommy Hilfigers global marketing approach and communications strategy taps into culture through the world of F.A.M.E.S.: the people organizations and ideas boldly driving the future of Fashion Art Music Entertainment and Sport. Major global campaigns sponsorship platforms and disruptive activations with world-class athletes musicians and entertainers bring a constant source of energy and inspiration to the brand. Immerse yourself in TOMMY HILFIGER here! (YouTube Instagram TikTok)

#LI-Hybrid

POSITION SUMMARY:

The Senior Marketing Executive is responsible for supporting and assisting in the marketing planning & development to drive smooth operations of marketing milestones.

PRIMARY RESPONSIBILITIES/ACCOUNTABILITIES OF THE JOB:

Coordinate campaign planning analyze performance and drive brand growth through innovative data-driven marketing initiatives across all channels
Plan/support/execute APAC events/consumer engagement activities coordinate cross-functional teams ensure brand alignment and analyze campaign effectiveness to enhance local market brand awareness and loyal customer impact
Lead and support in driving seasonal consumer engagement initiatives (including instore activities etc.) aligned with brand guidelines delivering brand experiences fostering loyalty and optimizing campaign performance.
Lead and develop and execute seasonal Gift-With-Purchase (GWP) programs with excellence ensuring alignment with business objectives and elevating brand perception across key markets.

QUALIFICATIONS & EXPERIENCE:

Bachelors degree in marketing advertising communications or related fields
Minimum of 4 years experience in consumer-marketing or communications or working in communications in a creative agency
Knowledge of the various marketing operations and consumer experiences
Strong analytical strategic and organizational skills
Experience working with global and international offices/partners

About PVH:

We are brand builders who focus our passion and creativity to build Calvin Klein and TOMMY HILFIGER into the most desirable lifestyle brands in the world and at the same time position PVH as one of the best-performing brand groups in our sector. Guided by our values and enabled by our scale and global reach we are driving fashion forward for good as one team with one vision and one plan. Thats the Power of Us thats the Power of PVH.

One of PVHs greatest strengths is our people. Our collective desire is to create a workplace environment where every individual is valued and every voice is heard and we are committed to fostering an inclusive and diverse community of associates with a strong sense of belonging. Learn more about Inclusion & Diversity at PVH here.

PVH Corp. or its subsidiary (PVH) is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications without regard to race ethnicity color sex gender identity or expression age religion national origin citizenship status sexual orientation genetic information physical or mental disability military status or any other characteristic protected under federal state or local addition to complying with all applicable laws PVH is also committed to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill ability educational background work quality experience and potential.

Required Experience:

Senior IC

Be part of an iconic story. TOMMY HILFIGER is one of the worlds most recognized global lifestyle brands confidently welcoming and inspiring consumers since 1985. Originally established in New York City and infused with the vibrant spirit of Americana to create the modern uniform of accessible luxury...