Marketing Manager, VAS Marketing Hong Kong

Team Summary

The Hong Kong & Macau Marketing team is responsible for creating and implementing all B2C and B2B marketing strategies to uplift the Visa brand equity in both geographical locations across all key stakeholders such as consumers businesses clients and partners. The team is passionate about the brand and dedicated in supporting key growth priorities. This role is accountable for the strategic planning and execution of the Brand Visa Solutions and partner marketing activities within the market. 

What a Marketing Manager VAS (Value-Added Service) does at Visa:

The Marketing Manager (Value-Added Service) is responsible for designing delivering and optimizing marketing solutions that provide added value to clients and partners. This role acts as a strategic advisor driving adoption of VAS offerings and ensuring measurable impact on business growth.

Key responsibilities include:

• Lead and execute integrated marketing campaigns and projects ensuring timely delivery within scope and budget for clients and partners.
• Collaborate with internal stakeholders to align on project objectives and deliverables.
• Develop business and marketing recommendations and deliver effective client presentations.
• Manage external agencies vendors and partners including briefing negotiation and performance evaluation.
• Plan and execute B2B and B2C campaigns across digital social and offline channels.
• Manage creative development media planning and event activations and sponsorships.
• Analyze campaign results report progress and provide actionable recommendations.
• Drive process improvements and efficiencies in campaign execution.

Qualifications :

What you will need:

• Bachelors degree in Marketing Business Administration or related field.
• 8-10 years of relevant experience in marketing with a strong background in project management.
• Proven success in B2C and B2B marketing including integrated marketing campaign management partnerships sponsorships and effective media communications.
• Experience in agency and stakeholder management.
• Strong budgeting timeline and resource management skills.
• Proficiency in digital marketing tools analytics and campaign management.
• Excellent communication skills in English and Chinese preferred.
• Strategic mindset with a proactive creative and results-oriented approach.
• Comfortable working in a fast-paced and dynamic environment. 

What will also help:

• Experience working with banks fintechs or financial services clients.
• Digital savvy with a strong understanding of online platforms tools and social.
• Demonstrated ability to think both strategically and creatively while maintaining attention to detail.

Additional Information :

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race color religion sex national origin sexual orientation gender identity disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

Remote Work :

No

Employment Type :

Full-time