Job Description Summary
As Therapeutic Area Head you will be responsible for leading managing and developing the overall performance of the therapeutic areas current and future product portfolio. This includes overseeing the execution of pre-launch and launch plans across all line functions (Access Commercial Medical) building a high-performing sales and marketing team and establishing strong lasting relationships with key customers and stakeholders. You will also be accountable for delivering sales and profit targets within budget implementing innovative commercial models and managing both strategic and operational aspects of the TA including full P&L ownership.
Job Description
Key Responsibilities:
Your responsibilities include but are not limited to:
- Therapeutic Area (TA) Strategy: Leverage global TA strategy to create a compelling local TA vision mobilize & align the x-functional team (Medical and V&A) to execute the brand strategy.
- Launch planning & Execution: Prepare best-in-class launches & unleash full potential of strategic brands in the country.
- Commercial Performance: Drive & deliver on sales performance growth and revenue for TA priority brands.
- Maximization of in-market brand performance: Activate new customer engagement model for the respective TA fit for local archetype and based on deep disease area insights.
- External stakeholders: Create meaningful and trustful relationships with TA relevant external institutional stakeholders (central government local payers patient organization etc) representing the organization externally.
- Talent Management: Attract retain & engage highly capable & diverse talents (including other industries) and build effective teams who consistently deliver.
- Coordinate and manage cross-functional teams (Sales Marketing Medical Value & Access) to effectively execute on prioritized tactics
- Translate Global TA strategy content and solution into localized tactical measures; develop and execute on tactical brand/launch plan at the local level
Essential Requirements
- University degree in Science and/or degree in Business Marketing or Clinical Research
- English fluent spoken & written. Italian language beneficial.
- Direct from leadership experience (team of min 10-20 people) and inspiring them to deliver growth through change.
- Track record in defining a winning launch strategy for a specialty brand in international markets.
- International experiences (having worked at least in one additional market outside of your home country).
- Customer facing/ fronting experiences (patients HCPs payers partners government).
- Proven ability of building strong long-term partnerships with external stakeholders relevant for business success.
- Proven experience of anticipating internal/ market dynamics or industry trends that could impact business performance; demonstrated ability to lead transformation initiatives successfully in complex environments
- Demonstrated mindset focused on unmet needs of patients/ customers; ability to understand how customer needs are changing over time
- Successfully managed large scale organizational transformation process
- Knowledge of the Italian Health Care System will be considered a plus.
Skills Desired
Agility Agility Asset Management Business Development Business Strategy Commercial Excellence Cross-Functional Collaboration Customer Orientation Digital Marketing Go-To-Market Strategy Healthcare Sector Understanding Influencing Skills Inspirational Leadership Key Account Management Market Access Marketing Strategy Market Share Market Trend Negotiation Skills People Management Priority Disease Areas Expertise Product Launches Product Lifecycle Management (PLM) Product Positioning Profit and Loss (P&L) 5 more