Are you an experienced product marketing leader in the Energy and Utilities industry Are you passionate about how technology can be used to solve business problems Are you eager to shape the way Energy and Utilities companies innovate and modernize their businesses Industry verticals have unique needs and paths for cloud adoption and the AWS Industry Marketing team helps drive product strategy go-to-market motions and marketing activities that help industry customers transform their businesses using the broadest and deepest portfolio of cloud services and solutions. We develop crisp highly differentiated and compelling positioning and messaging to address industry-specific customer needs. We tell AWSs most important and interesting stories to educate industry customers about what is possible when they build on AWS for their specialized use cases.
As a senior product marketing manager for the Energy and Utilities industry you will help define and drive messaging and thought leadership content for the vertical. You will deliver customer-centric storytelling across marketing channels to highlight how our vertical offerings drive meaningful measurable customer impact in the Energy space. You will own our marketing activities and presence for large-scale events product launches and customer and partner announcements and develop programs that enable and educate AWS sales and GTM teams about our industry-specific offerings. You will get to work on a rapidly growing business that has a real impact on peoples everyday lives.
The ideal candidate has a passion for technology services and how they can be used to create business outcomes in the Energy and Utilities vertical the ability to transform complex technical concepts into easy-to-understand messaging and materials and experience building and improving scalable mechanisms to deliver results. A proven track record of excelling in a data-driven product marketing organization is essential and industry subject-matter expertise desired.
AWS Marketing leads the charge in cloud innovation inspiring and empowering customers and partners to unlock their cloud potential. We shape AWSs industry perception through compelling narratives that demonstrate our leadership in AI and transformative solutions while driving customer growth across our vast service portfolio. Our team delivers personalized connected experiences that foster AWS adoption across diverse industries continuously adapting our strategy to stay ahead in our digital-first world. Join our forward-thinking team to shape the future of cloud computing contributing to strategic initiatives that respond to evolving technology industry and customer requirements. Youll collaborate globally to translate complex technology into clear valuable solutions creating impactful programs that drive AWSs growth in an inclusive collaborative environment where diverse perspectives and bold thinking thrive.
Key job responsibilities
Craft & develop compelling stories content and tools (e.g. presentations whitepapers infographics webinars customer success stories product videos.) that land our energy and utilities value proposition
Engage with customers and partners to drive advocacy
Own content strategy and execution for key communication channels including website blog social on-network promotion and emails
Plan and execute marketing initiatives at industry events to showcase energy and utilities messaging content keynotes and breakout sessions
Collaborate with AWS field support teams to maintain internal sales hubs with the latest industry resources value propositions and sales enablement content
Partner with other marketing teams (e.g. web content campaigns demand generation field teams and events) to drive and execute on global marketing initiatives.
Continuously measure and optimize product marketing initiatives
About the team
About AWS
Diverse Experiences
AWS values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description we encourage candidates to apply. If your career is just starting hasnt followed a traditional path or includes alternative experiences dont let it stop you from applying.
Why AWS
Amazon Web Services (AWS) is the worlds most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating thats why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.
Inclusive Team Culture
AWS values curiosity and connection. Our employee-led and company-sponsored affinity groups promote inclusion and empower our people to take pride in what makes us unique. Our inclusion events foster stronger more collaborative teams. Our continual innovation is fueled by the bold ideas fresh perspectives and passionate voices our teams bring to everything we do.
Mentorship & Career Growth
Were continuously raising our performance bar as we strive to become Earths Best Employer. Thats why youll find endless knowledge-sharing mentorship and other career-advancing resources here to help you develop into a better-rounded professional.
Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home theres nothing we cant achieve.
- 6 years of professional non-internship marketing experience
- Experience building executing and scaling cross-functional marketing programs
- Experience leading go-to-market for software or hardware product launches
- Experience with success in driving execution of large-scale project plans with multiple teams in support of business goals
- Experience using data and metrics to drive results and presenting those results to senior leadership
- Experience communicating results to stakeholders
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit
for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128600/year in our lowest geographic market up to $212600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity sign-on payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.