Growth Marketing Manager

The Growth Marketing Manager is a proactive hands-on operator accountable for accelerating acquisition and conversion through paid and organic channels in a shared services construct. With a primary emphasis on paid media and performance optimization this role also integrates organic levers to deliver a full-funnel growth framework. The Growth Marketing Manager executes and optimizes campaigns drives experimentation and surfaces decision-grade insights that scale patient recruitment and applicant flow specifically. This role coordinates cross-functionally to deliver to target KPIs budget guardrails and quarterly OKRs.

Key Responsibilities

Patient Recruitment Growth

• Drive patient recruitment through SEO referral networks paid acquisition social community partnerships and patient advocacy channels
• Develop and execute acquisition strategies that align with patient segmentation health literacy levels and condition-specific needs
• Build and optimize onboarding flows and lifecycle journeys that increase trust retention and conversion from awareness through trial enrollment
• Partner with product clinical operations and patient support teams to create feedback loops between patient behavior engagement data and outreach strategy

Recruitment Marketing

• Programmatic Jobs: Plan launch and optimize programmatic job campaigns (e.g. Joveo Appcast) to maximize qualified applicant volume and efficiency.
• Paid Search & Paid Social: Own strategy and execution for Google Ads (core platform for search and digital media) and paid social across LinkedIn Facebook Instagram Snapchat TikTok.
• Broader Digital Media: Manage display online video streaming/OTT/CTV and streaming audio to drive high-intent traffic and completed applications.
• Funnel & Offer Optimization: Partner with TA stakeholders to align media mix budget pacing and creative/messaging to applicant conversion KPIs (e.g. impressions clicks applies qualified applicants).
• Recruitment Marketing Best Practices: Institutionalize playbooks for job taxonomy bidding strategies feed hygiene geo/geo-fencing dayparting A/B testing and landing page/apply flow conversion.
• Stakeholder Management: Serve as a consultative partner to People/TA leadership; translate market dynamics and platform signals into clear recommendations.

Performance Optimization

• Measurement & Dashboards: Partner with product/analytics to enhance dashboards tracking BU-specific KPIs (BU 1: impressions CTR conversion-to-screening enrollment retention cost per recruited patient; BU 2: impressions CTR cost per click (CPC) cost per application (CPA) qualified applicant rate).
• Experimentation: Design and execute A/B tests across landing pages consent/apply flows CTAs onboarding and creative variants.
• Attribution & Personalization: Collaborate with analytics engineering and martech to strengthen tracking attribution audience targeting and personalization across touchpoints and funnels.
• Marketing Technology Management: Partner with martech lead to evaluate and manage tools that enhance performance measurement and reporting across both BUs.
• Cross-Functional Alignment: Work closely with content design sales/BD TA and external partners to ensure plan-of-record execution and outcomes.

Marketing Technology Management

• Partner with martech lead to evaluate and manage marketing technology tools to enhance campaign performance measurement and reporting.

Stakeholder Collaboration

• Work closely with internal teams including content design and sales as well as external partners to ensure alignment and effectiveness of marketing strategies.

Qualifications :

• Experience: 57 years in growth/performance/lifecycle marketing; recruitment marketing and/or healthtech exposure strongly preferred.
• Platforms: Advanced Google Ads; expert paid social (LinkedIn Facebook Instagram Snapchat TikTok); programmatic jobs (Joveo Appcast); working knowledge of SEO and CRO.
• Tooling: Analytics and experimentation tools (e.g. GA Looker/Data Studio tag managers A/B testing); marketing automation a plus.
• Domain: Comfort operating in compliance-sensitive environments (healthcare) and outcome-driven TA funnels (recruitment marketing).
• Operating Model: Proven ability to execute in a shared services setting balancing priorities across multiple stakeholders and companies.
• Communication: Crisp executive-ready written and verbal updates; ability to translate complex data into business decisions.

Additional Information :

Benefits:

A career opportunity with M3 USA offers competitive wages and benefits such as:

• Health and Dental
• Life Accident and Disability Insurance
• Prescription Plan
• Flexible Spending Account
• 401k Plan and Match
• Paid Holidays and Vacation
• Sick Days and Personal Day

*M3 reserves the right to change this job description to meet the business needs of the organization

M3 USA is an equal opportunity employer committed to the principles of inclusion and diversity for all employees and to providing employees with a work environment free of discrimination and harassment.

All employment decisions at M3 USA are based on business needs job requirements and individual qualifications without regard to race color religion or belief national social or ethnic origin sex (including pregnancy) age physical or mental disability medical history or genetic information sexual orientation gender identity and/or expression marital status past or present military service family or parental status or any other status protected by the federal state or local laws or regulations in the locations where we operate.

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Remote Work :

Yes

Employment Type :

Full-time