Senior Marketing Manager

This position is eligible for a hybrid work schedule after a successful on-site onboarding period. The hybrid work schedule includes a bank of 60 days/year to be used as remote days on Tuesdays or Thursdays only. This position is located in our Bloomington Indiana office. The salary range for this role is $85000-$95000 commensurate with experience.

The Indiana University Foundation (IUF) seeks a dynamic and visionary Senior Marketing Manager to lead the account services team for our Marketing and Communications this pivotal role youll be instrumental in crafting integrated marketing strategies that drive business outcomes. Having combined the marketing teams from the Alumni Association and Foundation we are seeking a team leader to help us think differently about our work.

Approaching your work with a growth mindset youll look for opportunities to improve the alumni and donor experience holistically. Youll lock arms with our business partners and department owners dismantle preconceived and historical approaches and challenge and guide others to craft new fresh experiences and go-to-market strategies that reflect the IU brand.

This role was designed to bring a more strategic holistic and thoughtful approach to driving business outcomes where youll build lead generation and pipeline development strategies for both organizations. You will play a crucial role on the team focused on acquiring engaging retaining and driving alumni and donor engagement and ultimately boosting event attendance and philanthropic donations.

You will have the opportunity to not only address the immediate marketing needs but also look toward building a sustainable and impactful long-term strategy. Youll be expected to bring big-picture thinking flexibility and a passion for analytics to the table. Additionally youll act as a problem solver and strategic business support leader developing engagement strategies for alumni and donors and creating segmented constituent journeys. Youll focus on identifying opportunities to improve and expand our events and marketing initiatives working closely with internal IUAA and IUF stakeholders. Apply today to become part of a mission-driven team committed to excellence and innovation!

Qualifications :

Education/Experience:

• Bachelors degree in business marketing advertising or a related field is required; an MBA is preferred.
• 8-10 years of experience in account management/client service ideally in an ad agency in-house environment university or corporate setting.
• Minimum 5 years of progressive experience in marketing fundraising donor relations alumni relations or a related field within the nonprofit sector is preferred.
• 1-2 years of management experience is strongly preferred.

Knowledge/Skills/Abilities:

• Proven record of developing successful marketing strategies and campaigns.
• Strong leadership skills and experience in relationship development.
• Experience in lead generation pipeline development journey mapping and campaign planning.
• Proficiency in CRM software databases and marketing technology tools e.g. Salesforce.
• Excellent interpersonal and communication skills both written and verbal.
• Analytical mindset with a results-oriented approach.
• A background in alumni and/or donor engagement programs is a plus!

Additional Information :

A cover letter further highlighting your interest in the role is highly encouraged. We anticipate that this position will involve traveling up to 20% of the time to participate in Indiana University Advancement events. 

The IUF is committed to providing a safe respectful and professional work environment that is free of Discrimination and Harassment. The IUF will not tolerate any form of Discrimination or Harassment based on the Individuals race ethnicity religion color sex age national origin genetic information sexual orientation disability gender identity or expression ancestry marital status protected veteran status pregnancy or any other basis prohibited by law.

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Remote Work :

No

Employment Type :

Part-time