Growth Marketing Director

Seoul - South Korea

Monthly Salary: Not Disclosed

Posted on: 30+ days ago

Vacancies: 1 Vacancy

Job Summary

Mission
To own and accelerate the companys digital revenue growth by developing and executing a holistic digital strategy that seamlessly integrates performance marketing brand building and e-commerce operations. This leadership role is responsible for driving customer acquisition conversion and lifetime value across all digital touchpoints.

Key Responsibilities

1. Digital Strategy & Leadership:

Develop and execute the overarching digital commerce and marketing strategy to achieve aggressive revenue and profitability targets
Own the P&L for the digital commerce channel managing budgets forecasting and reporting on performance
Lead mentor and scale a high-performing team encompassing digital marketing e-commerce operations and analytics
Foster a culture of testing data-driven decision-making and continuous optimization.

2. E-Commerce Management:

Own the end-to-end customer journey on optimizing for usability conversion rate (CVR) and average order value (AOV).
Manage the digital product catalog pricing promotions and merchandising strategies.
Oversite of key technical partnerships (e.g. e-commerce platform payment processors CRM tools).
Ensure a seamless omnichannel experience aligning online and in-store strategies where applicable.

3. Performance Marketing & Growth:

Develop and manage the integrated digital marketing plan across paid channels (Paid Social SEM Programmatic Affiliate) and owned channels (Email SMS SEO).
Drive customer acquisition and retention programs optimizing spend to maximize return on ad spend (ROAS) and customer lifetime value (LTV).
Implement advanced CRM and lifecycle marketing strategies to nurture leads and foster loyalty.

4. Data Analytics & Technology:

Establish a robust framework for measuring analyzing and reporting on digital KPIs.
Utilize web analytics (e.g. Google Analytics Adobe Analytics) to derive insights and inform strategy.
Lead the adoption and integration of new MarTech tools to enhance marketing automation personalization and efficiency.

5. Brand Stewardship:

Ensure all digital consumer touchpoints consistently reflect the brands voice values and aesthetic.
Partner with the creative team to develop compelling digital assets that drive engagement and conversion.

Qualifications & Experience

Education: Bachelors degree in Marketing Business or a related field; MBA is a plus.
Experience: 10 years of progressive experience in digital marketing and e-commerce with at least 5 years in a leadership role managing teams and multi-million dollar budgets.
Technical Proficiency:
- Deep expertise with e-commerce platforms
- Mastery of digital advertising platforms
- Strong analytical skills with experience in Google Analytics Data Studio and CRM systems
- Understanding of SEO principles and web technologies.
Proven Track Record: A documented history of:
- Driving significant digital revenue growth and profit.
- Optimizing funnels and improving key metrics like CVR AOV and ROAS.
- Building and scaling successful performance marketing programs.
Skills: Exceptional leadership communication and strategic thinking skills. Ability to thrive in a fast-paced results-oriented environment.

MissionTo own and accelerate the companys digital revenue growth by developing and executing a holistic digital strategy that seamlessly integrates performance marketing brand building and e-commerce operations. This leadership role is responsible for driving customer acquisition conversion and life...