Brand Marketer
Brand Marketer
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Salary Not Disclosed
1 Vacancy
Job Description
Company Overview
TeachEdison is an innovative Education Technology company dedicated to developing high performance software products for educators. We are building EdisonOS a cutting-edge Operating System for Knowledge Commerce and are committed to empowering the education sector with robust digital solutions. Learn more at .
Job Overview
The Brand Marketer (Junior) will be responsible for shaping and amplifying TeachEdisons brand presence across digital and offline channels. This full-time position is based in Coimbatore and targets candidates with 1 to 3 years of relevant experience. As a Brand Marketer youll join a collaborative team environment within an agile and fast-growing EdTech company.
Qualifications and Skills
- Brand Strategy (Mandatory skill): Proven ability to develop articulate and execute successful brand strategies that align with company goals and elevate brand identity.
- Social Media Management (Mandatory skill): Hands-on experience managing and growing brand presence across multiple social media platforms for audience engagement.
- Digital Marketing (Mandatory skill): In-depth expertise in digital marketing campaigns including paid earned and owned digital channels.
- Market Research: Strong skills in conducting market research to gather insights about industry trends competitors and target demographics for data-driven branding decisions.
- Public Relations: Ability to craft compelling press releases develop media contacts and manage communications to build a positive public image.
- Content Creation: Experience in ideating and producing creative campaign content including copy graphics and multimedia assets.
- Analytical Skills: Proficiency in analytics tools to measure the effectiveness of brand campaigns and making informed improvements.
- Collaboration and Communication: Strong interpersonal and communication skills to work effectively with internal teams and external partners.
Roles and Responsibilities
- Develop execute and optimize brand marketing strategies to grow TeachEdisons visibility and enhance consumer perception.
- Manage and curate engaging content for social media channels fostering active interaction with the brand community.
- Plan and implement digital marketing initiatives including email campaigns social ads and online promotions to drive awareness and engagement.
- Conduct thorough market and competitor research gathering actionable insights to inform branding and marketing strategies.
- Coordinate public relations efforts including preparing press releases creating media kits and maintaining relationships with key stakeholders.
- Collaborate closely with product design and sales teams to ensure brand consistency across all channels and touchpoints.
- Monitor analyze and report on key branding metrics campaign outcomes and adjust tactics based on data and feedback.
- Identify new marketing opportunities and trends that support the expansion and growth of TeachEdisons brand presence.
Required Experience:
Junior IC
Employment Type
Full-Time
