Digital Marketer (Growth Marketer)

Ikeja - Nigeria

Monthly Salary: Not Disclosed

Experience Required: 4-5years

Posted on: 30+ days ago

Vacancies: 1 Vacancy

Job Summary

Our client a leader in transforming electric mobility and last-mile logistics in Africa is seeking a Digital Marketer to take ownership of content strategy demand generation and brand visibility. The ideal candidate will combine digital marketing expertise with a growth mindset experimenting analyzing and optimizing campaigns to drive measurable business growth. This role requires a balance of strategic planning and hands-on execution across digital channels content production (including video and graphics) and event amplification. You will play a key role in positioning the brand as a thought leader generating quality leads and boosting engagement.

Summary of Responsibilities

Growth Strategy & Lead Generation

Develop and execute integrated digital strategies with a strong focus on lead generation and customer acquisition.
Experiment with growth marketing tactics (A/B testing funnel optimization SEO paid ads CRO) to maximize ROI.
Collaborate with business development to convert marketing-qualified leads into opportunities.

Content Strategy & Creation

Own and manage the content calendar (articles blogs case studies videos animations infographics social media posts).
Produce and curate high-impact B2B and event-driven content that strengthens brand authority.
Optimize content for SEO and social platforms to increase reach and organic trafficsearches.

Creative Production

Create and edit high-quality graphics video and event coverage using tools like Photoshop Illustrator Premiere Pro (animation skills are a plus).
Support the Organization during events by capturing and publishing content in real-time to drive visibility and engagement.

Paid & Organic Digital Campaigns

Manage and optimize Google Ads LinkedIn Ads and Meta Ads for B2B lead generation.
Use data-driven insights to refine targeting ad creatives and funnel performance.
Drive social media presence across LinkedIn Instagram Twitter (X) and YouTube.

Analytics Reporting & Optimization

Track key performance metrics (engagement traffic conversion rates leads) and generate actionable insights.
Run growth experiments to identify scalable marketing opportunities.
Report monthly on campaign impact growth KPIs and recommendations.

Requirements

3 years experience in digital marketing or growth marketing ideally in B2B logistics or sustainability.
Strong expertise in content strategy SEO and social media marketing.
Proven ability to generate leads and grow engagement through paid and organic channels.
Great skills in graphics and video editing software (Photoshop Illustrator Premiere Pro).
Confident communicator with excellent storytelling presentation and writing skills.
Self-starter passionate proactive and comfortable working independently and with leadership teams

Preferred Qualifications

Experience in event coverage and real-time content publishing.
Knowledge of animation/motion graphics.
Familiarity with CRM tools
Experience with growth hacking tactics and funnel optimization

Benefits

A dynamic innovative environment driving Africas transition to zero-emission mobility.
Creative freedom to test and scale marketing experiments.
Competitive salary and benefits package.
Career Growth Opportunities to advance as the company scales.