CRM Manager (Consultant)
CRM Manager (Consultant)
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Job Description
Who are we
WA Platform is a fully scalable and customizable solution featuring over 75 game providers 15.000 games and multi-currency support with 80 payment methods. WA Technology enables operators to build their own Casino Sportsbook Lottery and Fantasy business precisely how they envision it. We have offices around the world supporting our clients with on-the-ground presence and regional expertise.
Where and how we work
We currently have teams based in Malta Lisbon (Portugal) Sofia (Bulgaria) London (UK) and Bucharest (Romania). Our hybrid work model encourages regular in-person collaboration while also allowing flexibility to work remotely.
Long story short you will
play a key role in driving player engagement and retention. Youll design and deliver multi-channel campaigns use smart segmentation to reach the right audience at the right time and track performance to keep improving results.
Youll collaborate with teams across the business to bring campaigns to life and ensure every communication makes an impact. If youre detail-oriented creative and ready to shape how we connect with our players wed love to hear from you!
All the responsibilities we will trust you with:
Assist in the planning setup and execution of multi-channel CRM campaigns (email SMS push notifications onsite messaging)
Segment player databases and target communications based on player activity and lifecycle stage
Monitor campaign performance and prepare regular reports with actionable insights
Collaborate with design content and product teams to ensure accurate and timely campaign delivery
Support A/B testing and campaign optimization initiatives
Maintain CRM tools and ensure data accuracy
Your areas of knowledge and expertise :
13 years of experience in a CRM marketing or digital role
Familiarity with CRM platforms campaign management tools and customer segmentation.
Strong analytical skills and ability to interpret campaign data.
Excellent attention to detail and organizational skills.
Strong communication and collaboration skills.
Excellent command of English language especially written (native English preferred)
Why Work With Us
Flexible work environment with a hybrid work setup: In this case you will be meeting the team at least once per week.
Opportunity to work with well-connected industry leaders.
A leadership approach that fosters innovation creativity and trust.
Opportunity to experience the buzz of highly driven and motivated work colleagues.
Experience a start-up feel in a fast-paced growth-driven environment.
We are committed to fostering an inclusive workplace that values and promotes diversity. Our aim is to create a vibrant accessible and welcoming environment for individuals of all backgrounds experiences and perspectives. We believe in equal opportunity for everyone and encourage candidates from diverse backgrounds to apply including those from underrepresented groups. Our hiring decisions are made based on the merits of skills experience and potential ensuring fairness and equality for all applicants.
Required Experience:
Manager
Employment Type
Contract
