Content Marketing Manager (12-month Maternity Leave Cover)

Content Marketing Manager (12-month Maternity Leave Cover)

• November Start date
• 12 Month Fixed Term Full Time Position (Maternity Leave Cover)
• Excellent CBD Location
• Competitive Salary

Exciting opportunity to join Australias Leading online MBA provider. Driving content strategy to strengthen brand and business growth.

About the Role

The Content Marketing Manager will lead AIBs organic content strategy driving brand awareness engagement and conversion through storytelling and data-led decision-making. This role oversees AIBs organic social media presence manages a small content team and ensures all organic content is aligned with the organisations brand values campaigns and strategic objectives.

Reporting directly to the Marketing Director youll blend creativity with strategy producing compelling content that strengthens AIBs market position and supports our business growth.

Key Responsibilities

• Content Strategy Development: Design and execute content strategies to build brand positioning generate leads and support engagement and retention.
• Organic Social Media Management: Oversee planning and delivery of organic social content to drive engagement and reach.
• Content Calendar & Planning: Build and manage a calendar that aligns with campaigns seasonal opportunities and brand storytelling.
• Team Leadership: Mentor and guide a content team fostering creativity accountability and growth.
• Brand Storytelling: Ensure all content reflects AIBs brand voice values and guidelines.
• Collaboration: Work with cross-functional teams (Digital Creative & Campaign CRM Events) to deliver integrated content campaigns.
• Performance & Optimisation: Analyse and report on content and social performance applying insights to improve outcomes.
• Content Governance: Maintain guidelines to ensure consistency compliance and quality.

About You

• Skills & Abilities
• Strong ability to develop and implement effective content and organic social media strategies.
• Skilled at managing content workflows across written visual and multimedia formats.
• Proven leadership skills coaching mentoring and inspiring a creative team.
• Strong understanding of social best practices SEO and content optimisation.
• Excellent communication and collaboration skills.
• Strong project management capability able to balance multiple priorities and deadlines.
• Creative adaptable and solutions-focused mindset.

Experience

• At least 7 years in content marketing social media or editorial roles.
• Minimum of 3 years experience leading and mentoring content teams.
• Proven experience producing and managing multi-channel content (web blog social email multimedia).
• Experience in B2B education or service industries (highly desirable).

Knowledge

• Deep understanding of content marketing principles storytelling and audience engagement.
• Up-to-date knowledge of organic social media trends and platforms.
• Solid knowledge of SEO analytics and content distribution.
• Strong grasp of brand voice and positioning.
• Familiarity with CMS platforms social scheduling tools analytics dashboards and marketing automation.

Qualifications

A degree in Marketing or a related field (or equivalent relevant experience).

Whats in it for you

• Competitive Base Salary
• Hybrid Workplace
• Exclusive Perks: As an AIB staff member you have an exclusive discount to study your MBA access to LinkedIn Learning plus special MBA discounts for family and friends.
• Wellness Support: Access our Employee Assistance Program and take advantage of novated leasing and salary-sacrificing options.

How to Apply

If this sounds like the perfect opportunity for you click Apply and submit your resume along with a brief cover letter outlining your suitability for the role.

For further information or any questions please contact Lisa Johnston Recruitment Coordinator at