Digital Marketing Specialist

Location: Onsite (5pm - 2am)
Employment Type: Full-time

About the Role:

We are looking for a Digital Marketing Specialist to manage and guide our existing team of SEO experts content creators and designers. The ideal candidate will have a strong understanding of the digital marketing ecosystem including SEO content strategy design and conversion rate optimization (CRO) and be able to connect all the pieces into a cohesive strategy that drives results.

Key Responsibilities:

• Develop and execute an integrated digital marketing strategy that drives traffic engagement and conversions.
• Ensure that SEO content and design efforts are aligned cohesive and optimized for performance.
• Review team output provide actionable feedback and ensure quality standards are met.
• Collaborate with stakeholders to understand business goals audience and KPIs.
• Drive Conversion Rate Optimization (CRO) strategies across websites and campaigns.
• Monitor analytics and performance metrics; identify gaps and opportunities for optimization.
• Stay updated on industry trends SEO best practices content marketing and emerging digital channels.
• Coordinate cross-functional efforts to integrate marketing strategies with sales and development teams.

Required Skills & Experience:

• 3-6 years of experience in digital marketing with hands-on expertise in SEO content strategy and design management.
• Proven experience leading teams and managing cross-functional contributors.
• Strong understanding of how SEO content and design ecosystems connect to drive business results.
• Hands-on experience with CRO A/B testing user experience optimization and analytics-driven decision making.
• Proficiency in tools such as Google Analytics Google Search Console SEMrush Ahrefs Hotjar Screaming Frog etc.
• Excellent communication skills ability to provide clear actionable feedback to team members.
• Strategic mindset capable of connecting marketing efforts to business objectives.
• Ability to prioritize tasks manage multiple projects and meet deadlines in a fast-paced environment.

Nice to Have:

• Experience working in eCommerce Shopify WordPress or agency environments.
• Knowledge of email marketing social media strategy and paid advertising channels.
• Hands-on experience with design tools like Figma Canva or Adobe Creative Suite.

Education:

• Bachelors degree in Marketing Communications Business or related field (or equivalent experience).