Senior Product Marketing Specialist
Senior Product Marketing Specialist
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Job Description
Who we are
At Origina we areon a mission to change the software world.
We arethe leading global independent software maintenance vendor for IBM HCL and VMware that Gartner consistently recognises as a forward-thinking alternative to traditional software mega vendors.
At Origina our values of Trust Fairness Relationships and Opportunities are the pillars of our competitive strength and the foundation of our culture. These principles reflect our beliefs about what is most important and guide us on our exciting and unwavering high-growth journey.
We believe in freedom of choice in the world of software and are a leader in the Right to Repair movement both in the U.S and in Europe. As strategic partners we help our customers protect the security and stability of their software extend its longevity and lifecycle and enhance its performance and functionality.
At Origina we are proud of our unique and engaging culture. For two years running we have been certified and recognised as aGreat Place to Work for both our home office in Dublin and in our American headquarters in Plano Texas. We have also been namedas one of Irelands best small workplaces and best workplaces in tech.
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The Role
The Senior Product Marketing Specialist plays a pivotal role in driving product success in the market by acting as the voice of the customer. This externally focused role is responsible for developing and executing go-to-market strategies crafting compelling messaging and positioning and enabling sales teams with tools and insights. The role requires deep market understanding collaboration across product sales and partner teams and a strong focus on customer advocacy and demand generation. Success is measured by market growth customer acquisition and lifetime value.
What Youll Do
- Develop a deep understanding of the target audience market trends and competitive landscape
- Research and document buyer personas and journeys applying insights across sales tools and marketing content
- Build and execute go-to-market (GTM) strategies for product launches including pricing in collaboration internal stakeholders
- Craft compelling messaging and positioning that resonates with B2B buyers and highlights the products value
- Analyse the competitive landscape and create enablement materials to support sales in competitive scenarios
- Provide insights to product teams to inform future offerings
- Create sales tools training and collateral to support internal and partner sales teams
- Develop and update use cases based on client interviews to demonstrate product value
- Champion the voice of the client by gathering customer experience insights through direct and indirect outreach
- Collaborate with partners to identify joint market differentiators and enhance marketing effectiveness
- Provide messaging for demand generation campaigns across content digital and event marketing.
- Support customer adoption retention and advocacy in partnership with the customer team
- Track and optimize key metrics including market growth customer acquisition cost (CAC) and customer lifetime value (LTV).
About you
- 10 years of B2B product marketing experience
- Proven experience with enterprise software technology support and maintenance or application managed services
- Strategic thinker with hands-on execution in marketing strategy GTM plans messaging hierarchy personas and foundational product/service marketing content
- Skilled in developing client go-to-market strategies including solution and services definition packaging and positioning for leading tech services or software companies
- Experienced in collaborating with sales leadership field sales and customer success teams to enhance the sales process and improve team proficiency
- Demonstrated success in launching managing and growing revenue for commercial software products and/or services
- Strong track record of cross-functional collaboration and improving sales effectiveness
- Excellent verbal written and public speaking skills with the ability to simplify complex concepts for diverse audiences
- Proven ability to lead product launches sales enablement and full-cycle marketing strategy execution
- Strong project and time management capabilities
- Excellent problem-solving skills
What we offer
- Competitive compensation that rewards achievement
- Hybrid flexible working model
- Family Health Dental & Vision Insurance from day 1
- Life insurance & Income Protection
- 23 days Annual Leave plus 2 company days with additional days earned based on your tenure
- Generous Maternity & Paternity leave policies
- 6% Pension match
- 200 annual wellness benefits
- 1000 professional development benefit
- Flexibility of working remotely from anywhere for up to 4 weeks per year
- A dedicated Volunteer Day to give back to your community and support meaningful causes
- Employee Assistance Programme
- An inclusive environment with regular events organised by Engagement and Diversity Committees
Dont worry if you dont meet ALL the requirements if you feel you would be a great fit for this role we would love to hear from you! At Origina the most important ingredient for us is our culture fit and recognising those that want to live our high-performance values of Fairness Trust Relationships and Opportunities.
Origina is an equal opportunity employer and were proud of our ongoing efforts to foster inclusion in the workplace. Individuals seeking employment at Origina are considered without regard to race colour religion national origin age sex gender gender identity gender expression sexual orientation marital status medical condition ancestry physical or mental disability military or veteran status or any other characteristic protected by applicable law.
By submitting your application you agree that Origina may collect your personal data for recruiting global organisation planning and related purposes. Originas Candidate Privacy Notice explains what personal information Origina may process where Origina may process your personal information its purposes for processing your personal information and the rights you can exercise over Originas use of your personal information.
Required Experience:
Senior IC
Employment Type
Full-Time
