Assistant Director of Marketing
Assistant Director of Marketing
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
USD 45000 - 50000
1 Vacancy
Job Description
Position Description:
Reporting to the Director of Marketing and Brand Management the Assistant Director of Marketing will develop content for multiple channels and execute marketing plans that advance the Universitys brand awareness and enrollment objectives. The ability to craft innovative captivating and fresh marketing content with a recruitment focus is highly sought after. Responsibilities include conducting interviews copywriting building emails within our admission CRM basic graphic design and packaging content for recruitment outreach websites advertisements social media and print materials. The assistant director of marketing will craft stories messaging and visuals that promote the University to prospective students and families ensuring uniformity in branding and consistent adherence to editorial and brand standards for all materials.
Major Responsibilities:
- Write publish and distribute branded content including email marketing print publications website copy blog posts social media posts and other content to recruit and retain students. Includes conducting journalistic interviews and research as well as drafting copy for review using AI ChatGPT Grammarly and other programs and emerging technologies.
- Oversee regular audits of key enrollment-focused webpages and ongoing development and maintenance of critical web content targeting prospective students their families and their influencers.
- Create designs to support enrollment marketing projects including email headers social media graphics and other visual elements.
- Ensure that all content produced meets editorial and brand style guidelines is accurate adheres to messaging and tone guidelines and is optimized for SEO as necessary. Participate in the internal quality control review process.
- Participate in story-generation meetings brainstorming sessions department meetings project initiation meetings and editorial meetings. Research emerging trends and present ideas to colleagues and department leadership.
Required Knowledge and Skills:
- Bachelors degree in marketing communications or related field
- 2-4 years of relevant experience
- Strong written and oral communication skills
- Comfortable creating designs for digital applications
- A solid portfolio that demonstrates skills in developing creative marketing content for a variety of audiences
- Attention to detail and the ability to multitask and think critically
- Proven ability to thrive in a fast-paced results-oriented collaborative environment
- Self-starter with excellent project management abilities who can shepherd projects from concept to completion
- Knowledge of AP Style
- Proficient in Microsoft Office Google Suite and Adobe Creative Suite
Other Qualifications:
- Previous higher education experience
- Experience with a CRM platform such as Slate Technolutions
All offers of employment with Valparaiso University are contingent upon the clear results of a thorough background check. Background checks may include criminal history motor vehicle reports prior employment verification and personal/professional references. If applicable to the position they will also include credit history. Background checks will be conducted on all final candidates for employment.
To be considered for this position you must upload:
- Cover letter
- Resume
- List of 3 professional references
- Answer all application questions
Please address the cover letter to:
Nicki Kollar Director of Marketing and Brand Management
Valparaiso University
Valparaiso Indiana
Required Experience:
Director
Employment Type
Full-Time
