Digital Marketing Specialist - Funnel Optimisation
Digital Marketing Specialist - Funnel Optimisation
Posted on :
28-08-2025
Employer Active
1 Vacancy
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Job Description
Who is Plenti
Plenti is a fintech lender providing faster fairer loans by leveraging its smart technology. Plenti is a dynamic and innovative business that is growing strongly. By continuing to deliver better customer experiences Plenti is taking market share from incumbent players in the personal lending renewable energy and automotive finance markets.
We are a fast moving and ambitious business that seeks to recruit smart and capable people who can take ownership of their role to help the business thrive. With over 250 people based in Australia Plenti is of a size where everyone can make a difference in their role and help us realise our very big ambitions as a team as we go about building Australias best lender.
Plenti is a founder led business that launched in 2014 listed on the ASX since 2020 with annual revenue of over $250 million and a loan portfolio of over $2.5 billion.
Role Summary
As the Digital Marketing Specialist at Plenti you will work closely with the Funnel Optimisation Marketing Manager to enhance conversion rates for personal loan and car loan applicants. You will lead and support initiatives that improve the customer experience throughout the application journey and provide detailed analysis to support decision-making.
Key Responsibilities:
Enhance customer messaging throughout the loan application journey including personalised email nurture sequences and in-app prompts
Implement abandonment recovery tactics by coordinating outreach efforts to re-engage prospects who have dropped off during the application process
Maintain daily weekly and monthly funnel performance metrics compiling data to identify trends and opportunities for optimisation
Support the development and execution of a funnel optimisation roadmap
Design and coordinate A/B tests across application flows assisting in data collection and analysis of test results to measure performance impacts
Work alongside UX/UI designers to prepare user experience insights based on research findings and customer feedback ensuring recommendations align with optimisation goals
Conduct competitor research to inform pricing strategies and recommended adjustments for Plentis lending products
Build informative dashboards that visualize funnel performance metrics for internal stakeholders
Document requirements for product enhancements working closely with technology teams to ensure effective implementation
Key Qualifications:
Bachelors degree in Marketing Business or a related field
3 years of experience in marketing or product management preferably in fintech or financial services
Key Competencies:
Ability to interpret data trends and compile insights into actionable recommendations
Basic knowledge of A/B testing methodologies and experience with funnel performance monitoring is a plus
Proficiency in Microsoft Excel or similar software for data analysis and reporting; familiarity with SQL is a plus
Strong written and verbal communication skills with an ability to craft clear messaging and engage with various stakeholders
Detail-oriented with strong organisational skills able to manage multiple tasks concurrently while meeting deadlines
Ability to work collaboratively within cross-functional teams ensuring alignment on goals and objectives
Proficient understanding of digital marketing channels particularly email and SMS communications
Enthusiasm for learning about marketing optimisation customer behaviours and lending products
Familiarity with AI tools and how they can be used for conversion optimisation is a plus
This role reports into the Funnel Optimisation Marketing Manager.
Whats life like at Plenti
Working at Plenti means joining a team that is high-performing diverse customer-focused and collaborative. Its a place where everyone can make it happen and share in the results and success. If being in a dynamic industry as part of a market-leading fintech sounds like you then join to help us reshape Australias financial eco-system for the good.
In return you will enjoy a culture of innovation and entrepreneurship to take your career further. We offer flexible working and volunteer and study leave to develop your skills. We also have monthly social events office snacks company Townhalls and D&I initiatives and events to help you connect with your colleagues.
Plenti is committed to a diverse and inclusive workforce.
We encourage people from different backgrounds to apply including Aboriginal and Torres Strait Islander people and people with disabilities. When you apply let us know of any reasonable adjustments you may need during the interview process so we can accommodate you.
Required Experience:
Unclear Seniority
Employment Type
Full-Time
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