Marketing Team Leader
Posted on :
19-08-2025
Employer Active
1 Vacancy
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Job Description
The Marketing Team Leader will drive merchant-focused marketing strategies and campaigns ensuring our value proposition resonates with our merchant base. This role combines strategic planning hands-on execution and team leadership to increase merchant acquisition retention and engagement. He/she will work closely with Sales Product and Customer Service teams to ensure that our marketing is targeted impactful and aligned with business goals.
Key Responsibilities
- Lead the planning and execution of merchant-focused marketing campaigns across digital print and in-person channels.
- Develop communication strategies that clearly convey the benefits of our products and services to different merchants segments.
- Manage and mentor the marketing team ensuring alignment with KPIs and deadlines.
- Coordinate with Sales and Partnerships teams to support merchant acquisition and retention initiatives.
- Oversee the creation of merchant-focused content including brochures email campaigns case studies and social media posts.
- Analyze campaign performance market trends and merchant feedback to optimize future initiatives.
- Maintain brand consistency and tone across all merchant communication touchpoints.
- Collaborate with Product Marketing to ensure merchants are informed about new features updates and promotions.
- Organize merchant events activations and training sessions to build strong relationships and drive loyalty.
- Willingness to work outside the office environment when needed conducting market surveys attending on-ground activations and engaging directly with merchants.
Requirements
- Bachelor s degree in Marketing Business or related field
- Excellent communication and presentation abilities (Arabic & English proficiency is a plus).
- Solid understanding of merchant needs market trends and competitive landscape.
- Proficiency in marketing tools (CRM automation platforms analytics tools etc.).
- Creative thinker with strong analytical skills and a results-driven mindset.
- Proven track record in developing and executing merchant-facing marketing campaigns.
- 5 years of marketing experience preferably in fin-tech payments or merchant services.
- Strong leadership and team management skills.
Benefits
- Embark on an exciting journey with the Fin-tech Experts.
- Join a workplace that actively encourages and supports all talents.
- A support system where you have a safe place to voice your opinion share feedback and be your true authentic self.
- Join us in our mission to accelerate financial inclusion and make financial freedom accessible to all.
Employment Type
Full Time
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