Videography & Content Lead

At the heart of GYGs creative engine is our in-house Creative Studio. Its here that food brand and content collide and where bold social-first stories are brought to life at speed.

The Role

Were looking for a Videography & Content Lead to join our in-house creative team and own the development and delivery of compelling social-first content that captures the energy flavour and movement of the GYG brand.

Youll lead a talented team of videographers photographers and editors (4 total) bringing structure and creative direction to a fast-paced production environment. Youll collaborate closely with the Creative Marketing and Social teams to turn strategy into scroll-stopping story-led content across Australia.

Youll need to thrive in ambiguity be energised by creative problem-solving and be hands-on when it matters. Whether its turning a last-minute idea into a viral TikTok or directing a multi-day shoot for a hero campaign youll be the calm creative force keeping the work sharp and the wheels moving.

Key Responsibilities

• Collaborate: Work with the Design lead and Creative & Strategy Lead to bring campaigns and content to life in a way only GYG can.
• Lead and Inspire: Manage and mentor a team of 4 content creators (videographers photographers editors) setting a high creative bar and supporting their growth.
• Social-First Storytelling: Develop and execute content strategies that prioritise platform-native storytelling especially across TikTok Instagram YouTube and paid social.
• Creative Direction: Direct shoots and edit hands-on where needed. Ensure every frame ladders up to our brand and campaign tone bold real and delicious.
• Own the Content Calendar: Work alongside the Creative & Strategy lead to plan and manage production across campaigns product launches and BAU ensuring seamless rollout and on-time delivery across markets.
• Run the Studio: Oversee operations in our GYG Creative Studio above our Sydney Test Kitchen working directly with food chefs and GYG Crew to bring ideas to life fast.
• Cross-Team Collaboration: Partner with Digital marketing Social Marketing and Ops to turn briefs and opportunities into content that makes an impact.
• Navigate Ambiguity: Be flexible and solution-oriented when things shift because in a fast-growing global brand they will.
• US Market Content: Lead content production for the US as required including potential travel for key shoots and projects.

What Youll Bring

• 6 years of experience in videography editing and content production with 2 years leading creative teams.
• A strong reel/portfolio showcasing platform-first storytelling campaign content and dynamic food or lifestyle content.
• Deep understanding of social video formats and trends especially short-form storytelling that cuts through.
• Advanced editing skills in Adobe Premiere Pro (After Effects Lightroom and Photoshop a plus).
• A strong eye for food talent and composition and the ability to capture real raw authentic moments.
• Experience managing fast-paced content pipelines with tight turnarounds.
• A calm and proactive mindset with the ability to lead through ambiguity and last-minute change.
• Experience producing content across multiple markets particularly AU and US.

And the perks! 

• Love Ya Leave - 5 weeks annual leave
• Short Term Bonus Incentive Program - annual
• Long Term Incentive Program
• Annual GYG Gift Card
• Flexible work from home -1 day per week
• Exclusive GYG merch & uniform
• Mobile phone allowance
• Annual summits & events
• Employee referral program
• Frequent travel opportunities
• 100% in-house marketing team - creative design video photography PR content digital events sponsorship customer service
• Great learning & development opportunities
• Training on state-of-the-art Mar/Tech platforms
• GYG Photography & Recording Studio - best-in-class equipment

Ready to join the team Apply now to start the conversation.

Remote Work :

No

Employment Type :

Full-time