Content Marketing Manager

Were looking for a strategic and hands-on Content Marketing Manager to join our growing team. This role is ideal for someone with a strong background in B2B SaaS Fintech or similar and a proven ability to create compelling content that resonates with finance professionals.

You will play a key role in shaping and executing our content strategy working across teams to drive awareness lead generation and customer education. Youll be the voice of ApprovalMax across multiple content formats tailoring messaging to CFOs finance managers and accountants.

Qualifications :

Key Responsibilities

Content Strategy & Execution

• Own and evolve the global content marketing strategy aligned with business objectives and the sales funnel.
• Develop and manage an editorial calendar across key channels (blog email social landing pages gated content).
• Produce high-quality persona-driven content for CFOs FDs accountants and finance operations leaders.
   

Content Creation

• Write and edit a variety of content types including blog posts eBooks case studies whitepapers webinars email campaigns and social media copy.
• Ensure all content aligns with brand voice tone and messaging.
• Collaborate with subject matter experts product marketing and sales to surface and tell compelling stories.

Messaging & Positioning

• Develop and maintain clear consistent messaging tailored to finance personas (CFOs FDs accountants etc.).
• Translate product features into compelling benefits-led narratives.
• Ensure alignment of tone voice and value propositions across all channels.
• Collaborate cross-functionally to support positioning and differentiation in the market.
• Stay informed on ecosystem trends and competitor messaging.

Campaign Support

• Partner with demand generation to develop campaign content that supports pipeline goals.
• Repurpose content across channels to maximize reach and impact.

Performance & Optimisation

• Monitor content performance using tools like GA4 HubSpot and SEO tools.
• Continuously optimise content based on analytics SEO best practices and engagement insights.
   

Thought Leadership

• Identify opportunities to position ApprovalMax as a thought leader in the finance automation and cloud accounting space.
• Support PR and influencer engagement with expert-level content.

Experience

• 5 years in B2B content marketing ideally for a SaaS company.
• Proven experience within the Xero QuickBooks or Netsuite is essential 
• Strong understanding of finance personas and their challenges particularly in SMEs and mid-market segments.
• Exceptional writing and editing skills with the ability to translate technical and finance concepts into clear engaging content.
• Strategic thinker with hands-on execution capabilities.
• Highly organised with experience managing multiple content streams and projects.
• Self-starter with a bias for action and ownership.
• Collaborative team player comfortable working across functions.

Additional Information :

What we offer:

• Regular performance-based compensation reviews
• 100% paid 20 business vacation days
• 100% paid 10 sick leave days
• Health & Wellness program - a bonus payment which will cover 50% up to a total of 500 Euro annually of the amount spent on the following activities: medical services (except regular health insurance) fitness sports activities (excluding sports equipment) stress management body massage weight management yoga traveling etc.
• Reimbursement of professional development courses
• Service years recognition financial reward

Remote Work :

Yes

Employment Type :

Full-time