Lifecycle Marketing Manager
Lifecycle Marketing Manager
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Job Description
Company: Cloover
Role: Lifecycle Marketing Manager (m/w/d)
Location: Berlin (on-site 5 days/week)
Language: German & English (both fluent)
WFH policy: Office-based culture (high collaboration high velocity)
Industry: Climate tech / Renewable energy / Cleantech
Product: Financing & software solutions for renewable energy installers (solar heat pumps EV charging)
Size and functions of local team: 20 FTE first dedicated marketing hire
Role description
First marketing hire with focus on CRM & lifecycle marketing (pioneer role)
Build workflows & automated campaigns in HubSpot (email push in-app)
Analyze and optimize touchpoints across the customer journey (onboarding engagement retention winback)
Support sales & operations with CRM-driven insights and lifecycle programs
Collaborate closely with product data and revenue teams to sync lifecycle initiatives
Future scope: expand into performance marketing & brand as company scales
Unique about the company (that you dont read online):
Backed by triple-A investors approaching Series A
High-growth startup with 510 new partners onboarded weekly
Culture of ambition velocity and accountability (88 weekdays Fridays lighter)
Opportunity to internationalize: whats built in Germany will scale across Europe in 2025
Tight-knit founder-led team with high visibility and ownership
Growth perspective:
Opportunity to build the marketing function from scratch
Direct ownership of lifecycle & CRM with ability to shape tooling and processes
Potential to grow into Head of Marketing as team expands
Steep learning curve high visibility to founders and leadership
Must haves:
24 years experience in CRM RevOps or lifecycle marketing
Strong HubSpot skills (workflows segmentation reporting)
Analytical data-driven able to model processes & workflows
Fluent in German & English
Strong communicator who can collaborate across teams
Nice to haves:
Experience in B2B2C fintech or cleantech industries
Content creation ability (email copy onboarding flows)
Exposure to SQL/Metabase or similar data tools
Start-up or scale-up background
Salary range & secondary benefits:
6085K base (depending on experience) VSOP
Urban Sports Club membership
Free dinner if you work past 19:30
Summer company trip (last year: Portugal)
Apple hardware & modern Berlin Prenzlauer Berg office
Hiring process:
Intro call with internal recruiter (from Sept onwards)
1st interview with Raphael (Head of Growth Hiring Manager)
Case assignment (HubSpot/lifecycle use case) in final round with Raphael & founders
Required Experience:
Manager
Employment Type
Full Time
