Growth & Marketing Manager - Global Communications Agency

Overview

FleishmanHillard London is a globally connected creatively driven communications agency. We help brands grow protect and evolve through bold storytelling and insight-led strategy. As we continue to scale were looking for an ambitious strategic and results-focused Growth & Marketing Manager to power how we show up in the market and drive future opportunities.

This is a high-impact role that blends integrated marketing lead generation and agency brand building. Youll sit at the heart of the agencyworking across teams and specialisms with high visibility and owning the engine that drives our UK growth efforts.

Were after someone whos commercially sharp insight-led and ready to take full ownership of growth marketing and new business. Youll bring together performance thinking content strategy digital tools and a whole lot of hustle to help us reach the right prospects with the right messageand convert interest into pitch wins.

We are committed to creating an inclusive and equitable working environment for everyone. As the only PR agency awarded EYs National Equality Standard (twice!) all applicants will receive consideration for employment without regard to race religion ethnicity gender identity sexual orientation national origin disability or age.

The Team

Youll be part of our UK leadership operations team but embedded across all practices and sectorsworking closely with senior leads creative digital and client-facing teams to shape how FH shows up. While you wont have a standalone marketing manager to partner with youll have access to brilliant minds across creative content digital and paid media to bring ideas to life. This is a doing role as much as a strategic oneand its yours to own.

The Work

Youll lead FH Londons prospecting marketing and business development programme. From tailored pitch responses and high-impact thought leadership to SEO-aware content and performance campaignsyoull be responsible for both the vision and the execution.

We want someone who understands the full acquisition funnelfrom brand visibility and web engagement to creds meetings and conversion. Youll test iterate and optimise across platforms and channelsfinding smarter ways to attract and convert leads and embedding digital and AI tools along the way.

Key Responsibilities Include

Prospecting & Growth Development

• Build and execute a UK-wide prospecting strategy aligned to priority sectors and agency growth plans
• Develop tailored creds chemistry meetings and initial POVs for high-value briefs (200K) working across integrated teams
• Manage inbound leads qualification and the new business inbox ensuring timely responses and clear ownership
• Lead and document go/no-go decision-making with input from practice and sector leads
• Identify and activate new prospecting routes including performance-led media events procurement leads and thought leadership

Marketing & Brand Strategy

• Own the marketing and visibility of FH London including campaigns content strategy and reputation-building initiatives
• Work across digital paid organic and owned channels to drive awareness and engagement with new audiences
• Optimise how our agency presents itself from SEO-informed website content and social presence to marketing collateral and pitch decks
• Integrate AI tools CRM and digital workflows into marketing and pitch processes to increase efficiency and targeting precision

Performance & Analytics

• Use marketing and pipeline data to inform decisions and refine strategy including web analytics social performance CRM data and campaign reporting
• Report on pipeline health lead conversion win rate and engagement highlighting performance and missed opportunities
• Test and refine what works across the funnel messaging formats channels to drive stronger inbound and conversion rates

Cross-Team Integration

• Map talent across the agency and help assemble the right mix of capabilities to respond to opportunities
• Foster strong collaboration between practices and leadership aligning on priorities streamlining decision-making and removing blockers
• Share UK insights into global and EMEA growth reporting and marketing initiatives
• Balance internal politics and dynamics with empathy speed and clarity

What Were Looking For

• 46 years experience in growth marketing new business or performance comms ideally in an agency or integrated environment
• Proven ability to drive lead generation and marketing performance across multiple channels
• Excellent storytelling and content development skills from creds to campaigns
• Commercially minded and data-literate able to turn insight into action
• Highly organised and calm under pressure able to juggle multiple workstreams
• Comfortable using or managing tools like GA4 HubSpot Looker Studio paid media dashboards social analytics and AI writing/targeting tools
• EQ and political awareness able to influence without authority and lead with empathy

Bonus Points If You

• Have experience running or managing paid media and SEO strategies
• Have supported or led a website optimisation or marketing automation initiative
• Have introduced AI or automation tools into marketing CRM or new business processes
• Have led the creation of campaigns events or content platforms to drive inbound opportunities

If you have experience in the above wed love to hear from you.

A Few Things We Think Youll Love:

• A friendly and inclusive team with a global reach
• High visibility and influence across the UK business
• The freedom to shape how we market ourselves and who we target
• Opportunities to collaborate across the global Omnicom network
• Global mobility and secondment opportunities
• Flexible hybrid working with a culture that values work-life balance
• Amazing Culture Club perks from rooftop yoga to in-house massages
• Comprehensive wellbeing and benefits package (BUPA generous parental leave gym membership fertility & menopause support)
• Generous holidays including birthday leave Christmas closure and sabbaticals

We will always treat your data in the strictest confidence. For further information our Data & Privacy policy is located on ourwebsite.

Apologies in advance but due to the high volume of applications we receive we arent always able to respond to every application individually.

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