Were looking for a sharp and data-driven Senior Growth Marketing Manager to take the reins of our buyers journey. As our Senior Growth Marketing Manager youll lead vaylens demand generation and customer acquisition strategy across all channels. Youll work closely with the CRO local sales and digital sales teams as well as our product/partner management and customer success departments to streamline our buyers journey in a scalable and measurable manner (i.e. CAC and pipeline velocity).
This is a foundational hire ideal for a hands-on marketing manager who thrives on doing both strategic and operational work and who wants to rapidly grow with us taking on new segments feature releases and responsibilities.
What youll be working on
Below is a selection of potential responsibilities for this role; you have the freedom to (re)shape your activities and growth path within the company:
- Own implement and optimise the end-to-end demand generation engine (i.e. organic paid ABM events- and partner marketing)
- Build run and iterate performance marketing campaigns across Google LinkedIn and/or niche B2B platforms
- Drive experimentation around new channels tactics and/or messaging
- Define and implement a content distribution plan aligned with the buyers journey
- Define and distribute (product-led) content and ROI frameworks for sales and CS enablement
- Work with the Digital Growth Manager to report and forecast key marketing KPIs including pipeline contribution CAC ROAS and MQL-to-SQL conversion
- Work with the Digital Growth Manager to create repeatable playbooks for campaigns and nurture programs
Qualifications :
- You have 7 years of growth product and/or demand generation experience in B2B SaaS ideally at a startup or scale-up
- You have led full-funnel growth strategies across multiple channels with proven results
- Youre obsessed with metrics that matter but know when to trust intuition and storytelling
- You prioritise ruthlessly and move fast but not at the expense of your teammates
- Youre a clear and tactful communicator who can motivate any kind of teammate and stakeholder
- Youre fluent in English and ideally in German too
Additional Information :
- A purpose-driven company driving Europes transition toward electric mobility
- Passionate colleagues with a hands-on mentality
- A safe and future-oriented workplace as part of the Kostal group
- Flexible working hours and location
- Great opportunities for career growth
Remote Work :
Yes
Employment Type :
Full-time