SEO ASO Specialist
SEO ASO Specialist
Posted on :
23-08-2025
Employer Active
1 Vacancy
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Job Description
Responsibilities
- Optimize app listings (title description keywords screenshots videos etc.) on Google Play Store and Apple App Store.
- Conduct competitive analysis to identify trends and opportunities in the app ecosystem.
- Monitor and improve keyword rankings and visibility using ASO tools (e.g. AppTweak App Annie Sensor Tower).
- A/B test different app creatives (icons screenshots preview videos).
- Collaborate with the product and design teams for consistent branding and messaging.
- Conduct keyword research and identify growth opportunities for organic traffic across web properties.
- Optimize on-page elements: metadata headings content structure internal linking.
- Perform technical audits and coordinate with developers to implement fixes (e.g. site speed crawlability schema).
- Monitor backlinks identify toxic links and collaborate with content and PR teams on link-building strategies.
- Regularly track performance via Google Search Console Google Analytics and SEO tools (Ahrefs SEMrush Screaming Frog).
- Generate weekly/monthly reports on ASO and SEO performance and provide actionable insights.
- Stay updated on the latest trends in algorithms ranking factors and best practices.
- Support cross-functional marketing campaigns with keyword guidance and performance analysis.
Requirement
- Bachelors degree in Marketing Communications Computer Science or related field.
- 2 years of experience in ASO and SEO preferably for mobile-first businesses or digital products.
- Proficient in ASO and SEO tools (e.g. AppTweak Google Search Console Ahrefs SEMrush Screaming Frog).
- Deep understanding of App Store and Play Store algorithms and SEO ranking factors.
- Strong analytical skills and ability to interpret large data sets.
Bonus point if
- Experience working with mobile analytics platforms (Firebase Mixpanel Adjust AppsFlyer).
- Familiarity with HTML CSS and content management systems (e.g. WordPress).
- Basic knowledge of paid marketing strategies and how ASO/SEO complements them.
Required Experience:
Unclear Seniority
Employment Type
Full-Time
Key Skills
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