Marketing Operations Specialist

Marketing Operations Specialist

We are seeking an experienced and hands-on Marketing Operations Specialist to join our dynamic Marketing team. The Marketing Operations Specialist will play a crucial role in optimizing and streamlining our technology database and processes to drive efficiency effectiveness and overall program success. This role will be responsible for setting-up and executing campaigns supporting Sales or Marketing technologies database accuracy/cleanliness and supporting cross-functional collaboration between various internal stakeholder teams.

Why join Tipalti

Tipalti is one of the worlds fastest-growing fintech companies. We free finance professionals to lead by modernizing the entire payables operation. We are a well-funded late-stage start-up backed by high-profile investors. Our 2021 Series F funding round raised $270 million valuing us at over $8.3 billion. With total funding of just over $550 million and with more than 5000 global customers Tipalti is one of the most valuable private fintech companies in the world.

At Tipalti we pride ourselves on our collaborative culture the quality of our product and the capabilities of our people. Tipaltians are passionate about the work they do and keen to get the job done. Tipalti oers competitive benefits a flexible workplace career coaching and an environment where diverse individuals can thrive and make an impact. Our culture ensures everyone checks their egos at the door and stands ready to reach for success together.

Founded in Israel in 2010 Tipalti is a global business headquartered in the San Francisco Bay Area (Foster City) with offices in Tel Aviv Plano Toronto Vancouver London Amsterdam Tbilisi and Medellin.

In this role you will be responsible for:

• Create and execute new outbound campaigns within Marketo.
• Troubleshoot technical issues and collaborate with the team to resolve them.
• Manage campaign member data including normalization enrichment and validation.
• Ensure best practices for data governance ensuring data accuracy and compliance with relevant regulations.
• Lead marketing automation efforts in various regions including campaign setup nurturing and campaign personalization to drive engagement and conversion.
• Ensure the alignment of technology data and processes to support campaign goals.
• Identify opportunities for process improvement between the Marketing/Sales/Business Development teams and implement streamlined workflows.
• Collaborate with cross-functional teams to ensure alignment and efficiency in sales follow-up processes.

About you

• Must have professional-level hands-on technical experience with marketing automation systems (Marketo Hubspot Eloqua Pardot or similar).
• Professional experience working within Salesforce.
• Strong analytical and problem-solving skills.
• Excellent project management and organizational abilities.
• Understanding of data privacy and compliance regulations (e.g. GDPR CCPA).
• Strong communication and interpersonal skills.
• Ability to work collaboratively in a cross-functional team.

Nice to Have

• Extensive experience in revenue or marketing operations technology and data management in a B2B SaaS environment.
• Experience with ABM platforms (e.g. 6sense Demandbase Segment) is a plus.

Tipalti is posting this job opening for and on behalf of SDS (Cyprus) Limited and/or SDS Tbilisi Limited LLC (both are hereinafter referred to as SDS). Any potential employment and/or consulting arrangements entered into as it relates to this job opening will be between you and SDS. Tipalti shall not be held responsible for the information and contents contained in this job posting or for any issues arising out of or related to this job posting.