Communications Specialist

JOB SUMMARY:
The Communications Specialist serves under the direction of the Director of Communications & Community Relations to support the development and execution of internal and external communications strategies for Midland Public Schools.

The Communications Specialist serves under the direction of the Director of Communications & Community Relations to support the development and execution of internal and external communications strategies for Midland Public Schools.

REPORTS TO:
Director of Communications & Community Relations

TERMS OF EMPLOYMENT:
Manager Handbook - Manager Level H

Full year / 260 days / Full time

Hours during summer and school breaks may vary as determined by district administration

EVALUATION:
Annually until reaching maximum; refer to Manager Handbook

QUALIFICATIONS:

Education

• Bachelors degree in communications public relations marketing digital media journalism or a related field required.

Experience

• 1-3 years of experience in a marketing or communications role preferred.

Demonstrated Skills

• Experience in creative storytelling including but not limited to social media management video composition media campaigns and digital communications.

• Strong writing editing and storytelling skills.

• Proficiency in graphic design and visual storytelling.

• Strong understanding of social media platforms (Facebook Instagram Twitter/X YouTube and emerging channels) and content development strategies.

• Ability to analyze data to drive strategy and reporting.

• Ability to work both independently and collaboratively in a fast-paced environment.

• Excellent organizational and project management abilities.

• Experience producing and/or directing live video events such as board meetings preferred.

• Strong commitment to the vision of Midland Public Schools and the students families and community it serves.

ESSENTIAL FUNCTIONS:

Storytelling Branding and Content Creation

• Develop and distribute marketing materials that promote and celebrate the staff students programs and the school community at Midland Public Schools.
• Write and produce engaging content for digital and print platforms including scripts speeches newsletters media articles and news releases.
• Design professional graphics for digital and print materials using tools such as Adobe Creative Suite and Canva.
• Work with school and district staff to identify storytelling opportunities and effectively convey the culture and brand of each school or program.
• Utilize AI tools to enhance communication workflows content generation and creative storytelling when appropriate.

Social Media & Website Management

• Manage and schedule social media content across district platforms.

• Implement content and strategies to increase brand awareness and follower engagement.

• Provide creative direction to district and building staff to develop accurate engaging content.

• Assist with updating and maintaining Midland Public Schools district website and train other staff members to use the website content management system.

Video Production & Editing

• Serve as the districts primary video production resource.

• Plan film edit and produce high-quality video content for social media marketing campaigns and district initiatives.

• Assist in the filming and production of live televised Board of Education meetings and other special meetings as assigned.

Data Collection & Strategic Reporting

• Collect and analyze data on campaign performance video engagement and social media metrics.

• Suggest additional platforms and tools for use by the Communications department based upon individual research and emerging trends in public education and beyond.

Event Support

• Attend district events during and after school hours to collect content for storytelling initiatives.

• Attend monthly Board of Education meetings and other special events/meetings as assigned to assist in video production content development and event execution.

Other Duties

• Perform other duties as assigned

Come join Midland Public Schools!

The District is uniquely linked to and intertwined with the surrounding community and boasts a strong tradition and expectation of exceptional academics. Midland Public Schools holds a high concentration of STEM-degreed individuals and readily offers business needs for strong-skilled trades. The district is located adjacent to the world headquarters of Dow Chemical as well as large employers such as MyMichigan Health Dupont and Corteva. Midland provides big-city amenities with a small-town feel and is the home to Midland Center for the Arts Greater Midland Community Center Great Lakes Loons/Dow Diamond Dow Gardens and the Whiting Forest home of the 1400-foot-long canopy walk soaring up to 40 feet above the ground.

Please visit the Midland Public Schools website for more information and enjoy the Midland Awaits video where youll learn more about why Midland is the perfect place to work live and play!

Application Procedure

When applying for a position with the Midland Public Schools interested candidates must complete an application in order to be considered an official applicant. (Internal candidates: Please feel free to complete the shorter internal application if you have access to a networked school computer otherwise the detailed application will be necessary.)

To complete the application process you will need to complete the online application at . Your application will be retained in active status for one school year. If your qualifications meet our needs we will contact you for further information and a possible interview. Please do not send paper documents! When completing your application you will submit your documents electronically. If you cannot upload your documents be prepared to provide this information should you be called for an interview. Note: You assure that we have a complete record of your candidacy if you upload all materials yourself.

Thank you for your interest in Midland Public Schools!

Midland Public Schools is an Equal Opportunity Employer. The district does not discriminate on the basis of race religion color sex gender identity marital status familial status genetic information age weight height national origin disability or other legally-protected characteristic in its programs activities or employment and provides equal access to the Boy Scouts and other designated youth groups. The following has been designated to handle inquiries regarding the non-discrimination policies: Associate Superintendent/Human Resources 600 E. Carpenter Rd. Midland MI 48640.

The employee shall remain free of any alcohol or non-prescribed controlled substance in the workplace throughout his/her employment in the district.

District administration reserves the right to alter or amend job descriptions at any time. This job is not limited to any or all of the listed qualifications or functions.