Director, Marketing Strategy & Planning
Director, Marketing Strategy & Planning
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$ 113157 - 211032
1 Vacancy
Job Description
Job Description:
Rakuten International oversees 7 businesses with over 4000 employees globally. The brand is recognized for its leadership and innovation in e-commerce digital content advertising entertainment and communications bringing the joy of discovery and access to more than 1 billion members across the world. Our teams deliver on the companys mission to delight merchants and customers through innovation optimism and teamwork.
Rakuten is a leading shopping platform that offers Cash Back on purchases from all your favorite brands. By partnering with thousands of brands in apparel health and beauty dining grocery travel on-demand services subscription boxes and more Rakuten helps members save and get more on everyday purchases. Since its founding in 1999 Rakuten has become the largest and most rewarding shopping experience and its members have earned $4.6 billion in Cash Back just for shopping through Rakuten. For more information visit .
Job Summary:
Were seeking a Director of Strategy & Planning to serve as the strategic engine behind Rakuten Rewards Marketing organization. This high-impact role will drive cross-functional alignment strategic planning budgeting performance tracking and operational discipline across the marketing function. Reporting to the VP of Marketing Operations you will partner closely with senior marketing leaders finance revenue planning and analytics to ensure that Rakuten Rewards marketing investments are efficient effective and future-focused.
Key Responsibilities:
To perform this job successfully an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge skill and/or ability . Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Strategic Planning & Road mapping
Lead the development of annual and quarterly marketing strategic plans including goal setting resource allocation and cross-team prioritization
Align functional teams (Brand Product Marketing Growth Loyalty & Retention Partnerships etc.) to strategic priorities and timelines
Facilitate strategic planning processes and ensure alignment in strategy and execution
Performance Management & Operational Excellence
Establish and maintain marketing KPIs and dashboards to monitor progress against goals on weekly monthly quarterly and annual timelines
Identify gaps risks and opportunities across marketing programs and budgets
Drive cross-functional processes to address departmental operational gaps as needed
Drive quarterly business reviews executive updates and post-mortem evaluations
Budgeting Forecasting & ROI Analysis
Partner with Finance to manage the marketing budget: forecasting tracking spend and ensuring return on investment
Partner with Analytics to conduct marketing ROI analysis to guide spend reallocation and optimization decisions
Drive resource to return efficiencies across the department
Provide proactive financial insights that help leaders balance growth and efficiency
Cross-Functional Alignment
Act as a connective tissue between Marketing Product Sales Finance and Executive teams
Lead strategic initiatives that require collaboration across multiple functions (e.g. go-to-market prioritization tool implementation resource planning)
Support business cases and marketing initiatives with data-driven insights and decision support
Executive-Level Storytelling & Influence
Synthesize complex information into clear executive-ready presentations and recommendations
Develop frameworks that guide decision-making and drive clarity across senior stakeholders
Help leadership focus on what matters most through structured thinking and strategic foresight
Qualifications:
Proven ability to lead strategic planning budgeting and cross-functional projects in a complex organization
Strong business acumen particularly in consumer-facing digital businesses (e-commerce fintech loyalty preferred)
Experience working with senior stakeholders and distilling insights into actionable strategy
Advanced Excel and PowerPoint skills; experience with BI tools (e.g. Tableau) are critical
Highly organized analytical and adaptableable to manage ambiguity and prioritize effectively
Strong communicator with excellent interpersonal facilitation and influence skills
Minimum Requirements:
810 years of experience in strategy marketing operations business planning or management consulting
Bachelors Degree
Masters Degree Preferred
#LI-CW1
Five Principles for Success
Our worldwide practices describe specific behaviors that make Rakuten unique and united across the world. We expect Rakuten employees to model these 5 Shugi Principles of Success.
Always improve Always Advance - Only be satisfied with complete success - Kaizen
Passionately Professional - Take an uncompromising approach to your work and be determined to be the best
Hypothesize - Practice - Validate Shikumika - Use the Rakuten Cycle to succeed in unknown territory
Maximize Customer Satisfaction - The greatest satisfaction for our teams is seeing their customers smile
Speed!! Speed!! Speed!! - Always be conscious of time - take charge set clear goals and engage your team
Rakuten provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type. Rakuten considers applicants for employment without regard to race color religion age sex national origin disability status genetic information protected veteran status sexual orientation gender gender identity or expression or any other characteristic protected by federal state provincial or local laws.
At the time of posting Rakuten expects the base compensation for this role to be within the range shown below. Individual compensation will vary based on job-related factors including the skills qualifications and experience of the successful candidate as well as business need and geographic location. The successful applicant for this role will be eligible for discretionary bonus health vision dental insurance 401k matching PTO Volunteer Time Off (VTO) and other employee benefits as the company implements.
USD $113157.00 - $211032.00 annuallyRequired Experience:
Director
Employment Type
Full-Time
