Digital Communications Manager, China
Digital Communications Manager, China
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Job Description
We support peace and prosperity by building connections understanding and trust between people in the UK and countries worldwide.
We work directly with individuals to help them gain the skills confidence and connections to transform their lives and shape a better world in partnership with the UK. We support them to build networks and explore creative ideas to learn English to get a high-quality education and to gain internationally recognised qualifications.
Working with people in over 200 countries and territories we are on the ground in more thanwe reached 650 million people.
Digital Communications Manager China
Role Purpose
The Digital Communications Manager will be responsible for developing and implementing the digital communications strategy for British Council China.
The successful candidate will work closely with key internal stakeholders external agencies and partners to boost British Councils brand and reputation on Chinese social media platforms targeting a wide range of audiences across China.
Main accountabilities but not limited to the following:
Strategy and Planning
- Develop the digital strategy for British Council China ensuring it is in alignment with the China Communications Strategy and global digital channel and audience engagement strategy.
- Lead on effective forward-planning by working with a wide range of internal and external stakeholders to identify impactful digital opportunities.
- Lead and manage digital content on owned channels including web and social media.
- Develop digital campaigns throughout the year to create impact.
Effective digital communications delivery
- Own and manage the effective delivery of 2-3 digital growth campaigns and activities in China with pre-determined KPIs
- Develop creative content across all British Council China corporate social channels.
- Localise global / regional campaigns to cater to different audience groups in China.
- Work in tandem with sector teams to actively advise and coordinate on social content calendar and strategy for channels owned by the Business Units.
Analysis and evaluation
- Review data-based impact (reach engagement follower growth) and effectiveness of country digital channels and initiatives and identify opportunities for improvement.
- Work towards set KPIs web traffic bounce rate on British Council China website.
- Review and assess digital performance on a monthly and quarterly basis and suggest optimisation measures if necessary.
Digital expertise and insights
- Provide expert advice support and challenge on digital communications to colleagues and other stakeholders.
- Familiar with all mainstream social platforms in China and have a clear understanding of the different groups of target audiences of the British Council on each platform as well as the types of content that will be of interest to them.
- Keep up to date on latest social trends particularly in China.
Stakeholder financial and brand management
- Ensure solid and beneficial relationships with marketing and communications professionals.
- Develop peer / personal networks in both an internal and external capacity to enhance own knowledge and expertise.
- Proactively build and maintain excellent relationships with both internal and external stakeholders.
Role specific knowledge and skills
- Demonstrable experience in managing digital communications within a large and complex organisation or agency.
- Creative approach to implementing and evaluating communication activities across various Chinese social media channels.
- Experience in managing and mitigating digital communications risks and issues.
Minimum requirements
- Fluent in Chinese and English
- Relevant degree e.g. communications journalism marketing or equivalent level of experience
Desirable:
- Experience in a global / matrix organisation.
Further Information
- Pay Band 6
- Competitive salary commensurate with experience plus benefits
- Contract Type: Indefinite contract.
- Department: Regional Communications
- Location:Shanghai China
- Role could require some limited domestic travel.
- Role holder must have existing rights to live and work in the country the role is based.
- Applications must be in English.
- Closing Date: 28 August 2025 applications will close 21:59 UK Time/ 05:59 China Standard Time
A connected and trusted UK in a more connected and trusted world.
Equality Diversity and Inclusion(EDI) Statement
The British Council is committed to policies and practices of equality diversity and inclusion across everything we do. We support all staff to make sure their behaviour is consistent with this commitment. We want to address under representation and encourage applicants from under-represented groups in particular but not exclusively on grounds of ethnicity and disability. All disabled applicants who meet the essential criteria are guaranteed an interview and we have Disability Confident Employer Status. We welcome discussions about specific requirements or adjustments to enable participation and engagement in our work and activities.
The British Council iscommitted to safeguarding children young people and adults who we work with.
We believe that all children and adults everywhere in the world deserve to live in safe environments and have the right to be protected from all forms of abuse maltreatment and exploitation as set out in article 19 UNCRC (United Nations Convention on the Rights of the Child) 1989.
Appointment to positions where there is direct involvement with vulnerable groups will be dependent on thorough checks being completed; these will include qualification checks reference checks identity & criminal record checks in line with legal requirements and with the British Councils Safeguarding policies for Adults and Children.
If you have any problems with your application please email
Please note: Applications to this role can only be considered when made through the Apply section of our careers website. Our ASK HR email is only to be used in case of a technical issue encountered when applying through the careers website. Emails with supporting statements and CV/Resumes sent to this email address will not be reviewed and will be deleted.
Required Experience:
Manager
Employment Type
Contract
