Product Marketing Manager
Product Marketing Manager
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Job Description
About Addi
We are a leading financial platform building the future of payments shopping and bankinga world where consumers and merchants can transact effortlessly and grow together. Today we serve over 2 million customers and partner with more than 20000 merchants making Addi Colombias fastest-growing marketplace.
With a state-of-the-art technology-first approach we provide banking solutions (deposits payments unsecured credit) and commerce services (e-commerce marketing) bridging the financial gap for millions and redefining how people experience financial freedom. As the countrys leading Buy Now Pay Later provider we have secured regulatory approval to operate as a bank unlocking even greater opportunities for our the past year we have also achieved profitability reinforcing the strength of our business model and our ability to scale sustainably.
Our mission has earned the trust of world-class investors including Andreessen Horowitz Architect Capital GIC Goldman Sachs Greycroft Monashees Notable Capital Quona Capital Union Square Ventures Victory Park Capital and more who back our vision for the future. With their support we are not just growingwe are transforming Latin Americas financial ecosystem and shaping the next generation to shop pay and bank in Colombia.
But what truly sets us apart is how we build. We are a conscious company driven by deep experience in scaling technology services and products and we live by our values every day.
About the Role
This is where you come in. Below youll find what this role is all aboutthe impact youll drive the challenges youll tackle and what it takes to thrive at Addi. If youre ready to be part of something big keep reading.
Whats the mission youll drive
Own the go-to-market (GTM) strategy for Addis consumer lending products translating product features into compelling customer narratives that drive adoption engagement and market leadership while serving as the crucial bridge between Product Marketing and Sales to ensure seamless product launches and sustained growth in Colombian market.
What you will do
Create and roll out a standardized go-to-market playbook that becomes the single source of truth for all product launches resulting in reduction in time-to-market and ensure consistent messaging and execution across all channels.
Drive increase in the adoption rate of new consumer lending products by developing and executing GTM strategies rooted in deep customer empathy and clear compelling value propositions.
Build and operationalize a continuous customer insights engine utilizing JTBD (Jobs-to-be-Done) interviews and market segmentation to deliver insight reports that directly influence product roadmap priorities and messaging adjustments.
Redefine and unify the value propositions for Addis core BNPL products achieving improvement in message clarity and resonance measured through A/B testing on key landing pages and and top-of-funnel marketing campaigns.
Launch a comprehensive sales enablement program that equips the sales team with the tools (collateral battle cards) and training they need contributing to a increase in sales confidence and effectiveness when positioning Addis products.
What were looking for
Proven experience in product marketing and track record of successfully launching and scaling new products or features.
5 years of experience in product marketing with at least 2-3 years within a high-growth B2C fintech with a deep understanding of the consumer financial services landscape and competitive dynamics.
Proven track record of architecting and executing successful GTM strategies for major product launches from inception to post-launch optimization.
Demonstrated ability to develop product positioning and messaging frameworks based on market research (e.g. JTBD persona development market segmentation).
Hands-on experience with both qualitative and quantitative research methods (e.g. customer interviews surveys A/B testing data analysis) to drive decision-making.
Proven Track Record in Architecting a Scalable Go-to-Market (GTM) Machine to Win
Have pragmatic experience of creating the critical tools training and collateral that empower customer-facing teams (Sales Business GMs Partnerships) to be overwhelmingly effective.
Youve had full ownership of sales enablement ensuring that the teams on the front lines are equipped with the messaging competitive intelligence and materials they need to win in the market every day.
You are the undisputed owner of the launch playbook. You thrive at the center of the action masterfully aligning Product Sales Marketing and regional GMs into a single cohesive unit.
Possesses exceptional skills for transforming complex product features into a single cohesive and compelling story
You possess an exceptional ability to translate complex product features into a single cohesive and compelling narrative. You build messaging frameworks that make customers feel understood create desire and drive action giving Addi a defensible competitive advantage.
You have experience building entire messaging framework that makes customers feel understood creates desire and drives action.
Demonstrated Experience in Building and Actioning a Customer Insights Engine
Proven ability to establish and operationalize a continuous system for gathering synthesizing and most importantly acting upon customer insights. This is distinct from ad-hoc research; it is about building a formal engine using methodologies like Jobs-to-be-Done (JTBD) persona development and market segmentation that systematically feeds actionable intelligence into the core of Addis product and marketing strategy.
Possesses a deeply curiosity about what makes our customers tick and youre not satisfied with surface-level answers. You know that the most powerful insights arent found in spreadsheets alone so you instinctively go deeper using methodologies to uncover the real motivations behind their behaviors.
Have solid quantitative Rigor & data driven mindset
For you data is the source of truth. You are comfortable and fluent in the language of marketing and product metrics from analyzing the conversion funnel and activation rates to customer segmentation and A/B test results.
You dont just report the numbers; you interrogate them to uncover the stories and opportunities they hide. You use data to build solid business cases to optimize campaigns in real-time and to ensure that every strategic decision is grounded in rigorous evidence not assumptions.
Why join us
Work on a problem that truly matters We are redefining how people shop pay and bank in Colombia breaking down financial barriers and empowering millions. Your work will directly impact customers lives by creating more accessible seamless and fair financial services.
Be part of something big from the ground up This is your chance to help shape a company influencing everything from our technology and strategy to our culture and values. You wont just be an employeeyoull be an owner
Unparalleled growth opportunity The market were tackling is massive and were growing faster than almost any fintech lender at our stage. If youre looking for a high-impact role in a company thats scaling fast this is it.
Join a world-class team Work alongside top-tier talent from around the world in an environment where excellence ownership and collaboration are at the core of everything we do. We care deeply about what we build and how we build itand we want you to be a part of it.
Competitive compensation & meaningful ownership We believe in rewarding our talent. Youll receive a generous salary equity in the company and benefits that go beyond the basics to support your growth.
How the hiring process looks like
We believe in a fast transparent and engaging hiring experience that allows both you and us to determine if theres a great fit. Heres what our process looks like:
Step 1: People Interview (30 min)
A conversation with a recruiter to get to know you your experience and what youre looking for. Well also share more about Addi our culture and the role.Step 2: Initial Interview (45 min)
A more in-depth conversation with the hiring manager where we explore your skills experience and problem-solving approach. We want to understand how you think and work.Step 3: Deep Dive Interview (30 min)
Youll meet future colleagues and cross-functional team members to get a feel for how we work together. Were looking for strong contributors and cultural fits so bring your questions too!Step 4: Case Study (3-5 Days)
You may receive a real-world challenge or case study to complete. This is a chance to showcase your expertise and how you approach key problems relevant to the role.Step 5: Co-Founder Interview
If theres a strong match youll have a final conversation with our Founder to align on expectations cultural fit and ensure
We value efficiency and respect for your time so we aim to complete the process as quickly as possible. Our goal is to make this experience insightful and exciting for you just as much as it is for us. Regardless of the outcome we are committed to always providing feedback ensuring that you walk away with valuable insights from your experience with us.
Required Experience:
Manager
Employment Type
Full-Time
