Product Marketing Manager, Digital Content & Mobile VASes
Product Marketing Manager, Digital Content & Mobile VASes
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Job Description
An empowering career at Singtel begins with a Hello. Our purpose to Empower Every Generation connects people to the possibilities they need to excel. Every hello at Singtel opens doors to new initiatives growth and BIG possibilities that takes your career to new heights. So when you say hello to us you are really empowered to sayHello BIG Possibilities.
Be a Part of Something BIG!
Were looking for a passionate and driven Product Marketing Manager for Digital Content and Mobile VASes to lead the marketing strategy for Singtels CAST platform the worlds first digital app marketplace to enjoy best discounts and manage all your digital apps. The range of digital services includes Video apps Mobile Security Digital Content and 5G Value-Added Services (VAS). This role sits at the intersection of product marketing and digital experience perfect for someone who thrives on bringing innovative digital products to life and driving growth in a fast-paced environment
Make an Impact by:
- Owning and executing go-to-market strategies for CAST products (e.g. Video Mobile Security Digital Content 5G VAS) driving adoption across Singtels consumer channels.
- Develop compelling product positioning messaging and value propositions tailored to customer segments.
- Plan and launch new CAST product packs in collaboration with Content Partnership and Product Development teams including pricing packaging and channel enablement.
- Use customer insights and market research to identify trends customer pain points and opportunities for growth.
- Drive usage and monetisation of by optimising the digital purchase journey improving conversion rates and enhancing user experience.
- Partner with Product IT and Customer Care teams to improve onboarding provisioning and service activation experiences.
- Track analyse and report on key performance indicators (e.g. gross adds activation rates digital conversions) to inform strategy and continuous improvement
Skills for Success
- Min Degree with 5 years of experience in in marketing / business domain
- Experienced in business case modelling
- Experienced in working with multiple teams to deliver major projects or feature updates especially with IT and Product Development teams
- Proficiency in negotiating new business deals and managing different stakeholder interests (would be a plus!)
- Experienced in running Go-to-market campaigns
Rewards that Go Beyond
- Flexible work arrangements
- Full suite of health and wellness benefits
- Ongoing training and development programs
- Internal mobility opportunities
Are you ready to say hello to BIG Possibilities
Take the leap with Singtel to unlock new opportunities and accelerate your growth. Apply now and start your empowering career!
We are committed to a safe and healthy environment for our employees & customers and will require all prospective employees to be fully vaccinated.
Required Experience:
Manager
Employment Type
Full-Time
