Product Marketing Lead
Product Marketing Lead
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Salary Not Disclosed
1 Vacancy
Job Description
Company: Studytube
Title: Product Marketing Lead
Location: Amsterdam
Language: Dutch
WFH Policy: Hybrid (34 days/week in office)
Product: Skill-based learning platform (EdTech)
Team: 220 total employees 180 in the Netherlands. 5-person marketing team. This role has no direct reports but is pivotal to cross-functional GTM teams.
Role Description
- Own value prop messaging frameworks and segment-specific narratives.
- Translate features into use cases that demonstrate real business impact (e.g. the L&D Impact Model).
- Equip the commercial team with sales scripts decks and talk tracks
- Use customer language and pain points to inform positioning and content.
- Collaborate with content and brand teams to ensure every campaign aligns with our product story.
- Support launches and product rollouts with impactful storytelling and market alignment.
- KPIs: Measurable improvements in win rates and message adoption
Must-Haves
- 5 years experience in Product Marketing Strategy Consulting or Proposition Marketing
- Strong track record in B2B SaaS
- Proven experience driving GTM strategy messaging and positioning
- Dutch-speaking (fluent/professional level)
Nice-to-Haves
- Similar stage experience
Interview Process
- Introductory call with Lennart (VP Marketing)
- Deep dive interview with Lennart & Farzad (CCO)
- Case assignment (strategy execution)
- Offer call
Compensation
- Competitive salary: Up to 110K (flexible for exceptional candidates)
Employment Type
Full Time
