Vacancies Assistant Manager, Category Development
Vacancies Assistant Manager, Category Development
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1 Vacancy
Job Description
About AkzoNobel
Since 1792 weve been supplying the innovative paints and coatings that help to color peoples lives and protect what matters most. Our world class portfolio of brands including Dulux International Sikkens and Interpon is trusted by customers around the globe. Were active in more than 150 countries and use our expertise to sustain and enhance the fabric of everyday life. Because we believe every surface is an opportunity. Its what youd expect from a pioneering and long-established paints company thats dedicated to providing sustainable solutions and preserving the best of what we have today while creating an even better tomorrow. Lets paint the future together.
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2024 Akzo Nobel N.V. All rights reserved.
Job Description
Manage and implement the countries innovation roadmap for appointed retail products/sub-brands to ensure healthy pipeline and margins for the portfolio. This includes adopting regional innovation projects and initiating local projects aligned with the brand architecture and regional directions working closely with RDI and Regional Marketing.
Adapt the packaging and livery designs for the assigned portfolio ensuring consistency with brand positioning. Manage livery approval process locally and with the region.
Project management of the end-to-end innovation projects (migration phase out new introductions) with minimum disruption to the business in collaboration with Supply Chain Sales Marketing and Finance.
Prepare and drive compliance with Stage gate processes for each project/innovation.
Lead the development and implementation of the annual marketing plan for the category and new products/sub-brands in alignment with local and regional directions.
Monitor key competitors in the category; recommend and lead implementation of needed tactical initiatives and changes in the marketing mix.
Monitor brand KPIs (market share volume & value sales brand profitability); recommend and drive the necessary action plans to achieve objectives.
Manage A&P for the category monitor effectiveness of key marketing initiatives and activations.
Actively support and contribute to the Country PMR.
Adapt ASEAN communications and activation for the appointed brands; develop and implement local campaigns in alignment with regional directions.
Collaborate closely with agency partners - creative activation media - throughout the whole process to ensure that execution will deliver against the objectives and brand/campaign guidelines.
Closely collaborate in the capacity of Brand experience/Colour in developing relevant content and collaterals deploy digital content thru Digital team.
Collaborate closely with Customer Marketing and Sales to align and integrate activation implementation (POS materials in-store painting contractor direct-to-consumer)
Organize and deliver product knowledge application trainings through basic and intermediate courses for multiple stakeholders (Dulux Painters Club painters internal Deco Commercial staff Retailer staff and project customers).
Measure evaluate and course-correct the campaigns. Identify key learnings for sharing and use in coming campaigns.
Development of the training modules and content for basic and intermediate courses and also field training purposes.
Leverage on global regional and local RD&I Marketing resources for content development and best practice implementation.
Source and deploy effective platforms and avenues for product knowledge painting application and training for multiple stakeholder groups
Set and maintain standards per the product specifications for the category including responding to competitive pressures eg product benchmarking and market feedback eg. quality complaints
Comply with Product Stewardship policies and guidelines and relevant HSES guidelines; support timely submission of reports
Job Requirement
Bachelors degree required in any related field; post-graduation in chemical/construction.
Minimum 3 years experiences in relevant construction & waterproofing industries preferably with marketing/brand activation experience.
Solid understanding of waterproofing and application methods.
Comfortable to work with external customers.
Good communication skills having experience in conducting training.
Flexible detail-oriented and capable of working with teams across multiple geographies and time zones.
Strong interpersonal skills influencing capabilities project management skills and the ability to work independently.
Ability to multi-task
Integrity
At AkzoNobel we are highly committed to ensuring an inclusive and respectful workplace where all employees can be their best self. We strive to embrace diversity in a context of tolerance. Our talent acquisition process plays an integral part in this journey as setting the foundations for a diverse environment. For this reason we train and educate on the implications of our Unconscious Bias in order for our TA and hiring managers to be mindful of them and take corrective actions when our organization all qualified applicants receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin age or disability.
Requisition ID:46117
Required Experience:
Manager
Employment Type
Full Time
