Marketing Automation Lifecycle Specialist
Marketing Automation Lifecycle Specialist
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Job Description
About Us
iSelect and Compare the Market are trusted well-known brands dedicated to helping millions of Australians compare and buy personal finance and household products such as insurance energy and loans. Were a values-led business that thrives on collaboration and innovation all while keeping our customers at the heart of everything we do.
About The Opportunity
Were looking for an Marketing Automation & Lifecycle Specialist on a 10 Month Fixed Term Contract to take our customer communications to the next this role youll be the driving force behind creating personalised automated journeys that engage customers at every stage of their lifecycle from onboarding and post-sale engagement through to reactivation and long-term retention.
Using Salesforce Marketing Cloud youll shift our approach from one-off email campaigns to smart always-on programs that are both customer-centric and insight-driven. Youll blend technical expertise with marketing strategy to deliver meaningful measurable impact ensuring every interaction adds value to our customers and strengthens their relationship with our brand.
In this role you will:
- Design and deliver data-driven customer journeys that increase engagement retention and lifetime value.
- Build and manage automated multi-step journeys in Salesforce Marketing Cloud ensuring theyre personalised and insight-led.
- Optimise existing lifecycle programs and introduce new automation opportunities where gaps exist.
- Collaborate with cross-functional teams to align lifecycle marketing with business goals.
- Define and track key performance metrics running A/B tests and applying insights to drive continuous improvement.
- Champion best practice in lifecycle marketing and share results to educate and inspire stakeholders.
Benefits
At Compare the Market and iSelect we offer a dynamic and collaborative work environment where your talents will be recognised and rewarded. Youll have the opportunity to make a meaningful impact and contribute to our continued success we also provide:
- Vibrant and social community who have annual celebrations family fun days and regular events.
- Enjoy additional leave days - ME leave and Volunteer Day leave.
- Employee discounts on Car Home Travel insurance.
- Income protection insurance provided to support you in the event of non-work-related illness or injury.
- Attractive salary package and rewarding commission structure based on performance.
About you
- 5 years experience in CRM marketing automation or lifecycle marketing.
- Hands-on expertise with Salesforce Marketing Cloud including Journey Builder Automation Studio and data extensions.
- Strong understanding of customer lifecycle strategies that drive retention and engagement.
- Proven ability to design and implement automated multi-step journeys.
- Analytical mindset with experience turning data into actionable insights.
- Excellent stakeholder management and communication skills with the ability to influence and educate.
Excited by the opportunity We want to hear from you!
At Compare the Market and iSelect were proud to be an Equal Opportunity Employer and we embrace diversity.
This role is available to candidates with unlimited Australian working rights only. Sponsorship is not available.
Compare the Market and iSelect are committed to protecting your privacy. All applications and personal information are kept confidential and securely stored in line with Australian privacy laws used only for recruitment purposes and not shared with third parties outside the Auto and General Holdings Group without your consent.
Required Experience:
Unclear Seniority
Employment Type
Full-Time
