Marketing Operation Specialist
Marketing Operation Specialist
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Not Disclosed
Salary Not Disclosed
1 Vacancy
Job Description
ESSENTIAL RESPONSIBILITIES & DUTIES:
- Database Hygiene & Management: Clean maintain and optimize our Marketo database for improved segmentation targeting and deliverability.
- Campaign Execution: Build and execute email campaigns nurture programs and operational workflows in Marketo
- Lead Flow & Scoring: Develop and maintain lead lifecycle and scoring models to align with sales and marketing objectives.
- A/B Testing & Optimization: Design run and analyze A/B tests to optimize campaign performance and conversion rates.
- Reporting & Insights: Track campaign performance generate insights and deliver actionable reporting to improve marketing outcomes.
- Cross-Team Collaboration: Work closely with marketing sales and operations teams to ensure alignment across systems and goals.
REQUIREMENTS:
- 2 years of hands-on experience with Marketo (Marketo Certified a plus)
- Strong understanding of marketing automation email best practices and lead management
- Experience with A/B testing frameworks and performance reporting
- Excellent attention to detail and organizational skills
- Analytical mindset with a strong command of campaign metrics and KPIs
- Experience with Salesforce or other CRM platforms is a plus
QUALIFICATIONS:
- EDUCATION: Bachelors degree in marketing business statistics or a related field; relevant experience may be considered.
- EXPERIENCE: 2-3 years of experience in marketing analysis or data analytics.
Required Experience:
Unclear Seniority
Employment Type
Full-Time
