Marketing Specialist
Marketing Specialist
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Salary Not Disclosed
1 Vacancy
Job Description
The Marketing Specialist will be part of the Institutional Marketing team that oversees either Walden Universitys Chamberlain Universitys or Ross Medical School product marketing campaigns. The team ensures strong return on investment from advertising budgets across a number of online and offline channels (TV CTV paid search paid social display online video website CRM etc.). As part of Adtalems Marketing team you support the inquiry-to-enrollment process. In this role you will execute new and innovative ways to reach a high-quality audience deliver superior customer experience and drive revenue for the overall business.
- Develop annual marketing plan based on business goals (at university and program level) that align within the overall brand.
- Working closely with enrollment and media channel managers to develop marketing strategies positioning and tactical execution.
- Determine how to improve awareness lead flow and conversion.
- Collaborate with internal teams and agency partners on the development and optimization of media plans that will increase traffic leads/inquiries new students and revenue.
- Work with analytics team to use data-driven insights and analytics to track performance against initiative goals and inform strategic decision making.
- Work with internal teams responsible for day-to-day execution of projects across Adtalems online and offline media activities ensuring timely coordination between brand creative and operations.
- Compile and update product claims key benefits and differentiators.
- Manage execution of creativity in market with agencies including ensuring that creatives match brand guidelines and pass legal and regulatory approval
- Create personalized content for each point along customer journey.
- Develop ongoing webinar content and coordinate execution with enrollment faculty and events team.
- Perform competitive research and stay up to date on latest media trends and position the product to win in the marketplace.
- Complete other tasks as new opportunities arise.
Qualifications :
- Bachelors degree required.
- Three (3) plus years experience in marketing or advertising agency preferred.
- Strong project management and communication skills.
- Knowledge of offline and digital media.
- Innovative thinker collaborative team player and skilled communicator.
- Ability to convey complex subjects to stakeholders in an understandable way.
- Expert knowledge of Microsoft Suite (Word Excel PPT).
- Ability to work independently at a fast pace.
- Accuracy and accountability for work.
- Must be well organized and detail oriented.
- Training skills must be able to convey concepts/processes to others.
- Produce and deliver reports (written/verbal) on various aspects of job to keep others informed.
Additional Information :
In support of the pay transparency laws enacted across the country the expected salary range for this position is between $49199.33 and $88841.36. Actual pay will be adjusted based on job-related factors permitted by law such as experience and training; geographic location; licensure and certifications; market factors; departmental budgets; and responsibility. Our Talent Acquisition Team will be happy to answer any questions you may have and we look forward to learning more about your salary requirements. The position qualifies for the below benefits.
Adtalem offers a robust suite of benefits including:
- Health dental vision life and disability insurance
- 401k Retirement Program 6% employer match
- Participation in Adtalems Flexible Time Off (FTO) Policy
- 12 Paid Holidays
For more information related to our benefits please visit:
Equal Opportunity Minority / Female / Disability / V / Gender Identity / Sexual Orientation
Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
