Specialist, Marketing Information Management
Specialist, Marketing Information Management
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Job Description
In this role the individual will play a critical part in supporting Marketing Operations through both project and portfolio management. This includes:
Portfolio & Project Management
Support planning execution and tracking of marketing initiatives. Collaborate with cross-functional teams to align projects with strategic goals and ensure timely delivery. Maintain visibility into project health resource use and prioritization.
Tools & Process Expertise
Master the marketing project lifecycle and work management tools like Adobe Workfront. Use Excel and Power BI to analyze performance resource allocation and portfolio health. Drive efficiency and informed decision-making through data.
Portfolio & Project Insights
Track and report key metricsrequest volume cycle time resource use and throughput. Identify trends and opportunities to improve outcomes. Own recurring reports and respond to support requests with a focus on continuous improvement.
Cross-Team Collaboration
Work with marketing teams to support strategic initiatives. Build relationships to align priorities and resources. Coordinate projects to streamline workflows monitor progress and enhance operational efficiency.
What Were Looking For
Project & Portfolio Focus Experience managing multiple marketing projects. Skilled in workflow navigation data analysis and process optimization. Familiarity with prioritization resource alignment and performance tracking. Adobe Workfront experience is a plus.
Technical Skills Proficient in Excel Power BI and work management platforms. Able to build structured plans and dashboards. Open to using AI tools to boost productivity and effectiveness.
Communication & Detail Orientation Clear communicator with strong attention to detail. Capable of translating data into actionable insights and reporting project status to stakeholders.
Bonus Experience with report automation portfolio governance or agile methods. Degree in business marketing or operations is a plus.
This hybrid position is based is in Columbus OH. Candidates located near a Nationwide campus will collaborate in office 2 days per week and enjoy the flexibility of remote work the remaining days.Current Nationwide Remote Associates will also be considered.
Job Description Summary
Building a deep understanding of customers and the marketing that works to attract them begins with developing insights and solutions from data. If you thrive on problem-solving connecting the dots and being part of an organized and informed project team have exceptional attention to detail and a deep sense of ownership for quality and project workflow we want to know more about you!As a Specialist youll develop and support marketing information capabilities and insights for production or internal business partners. This can include responsibility for business and data analytics projects including development and maintenance of intermediate statistical models and related analyzes. This can also include developing the business understanding vital for analytics projects obtaining and leading related data performing analyses interpreting results outlining requirements for analytical solutions as needed providing insights to internal clients and helping implement insights to marketing decisions.
You also may work on projects through one or more of the delivery cycles from initiation solution scoping design development and analytic execution through implementation. Youll help document business rules business cases requirements information requirements analytic requirements and implementation strategy for changes and improvements to customer information and decision making both in an analytical and operational environment.
Job Description
Key Responsibilities:
Assists with multiple projects to develop business and data analysis to drive business objectives.
Participates on workstreams of projects designed to execute analytics and to deliver analytic and operational capabilities and solutions.
Helps generate understanding of business processes and assists with identifying critical business metrics and information requirements for decision making.
Documents the efforts of the business subject matter professionals; assists with the business alignment and scoping sessions.
Assists in gathering analyzing and interpreting a wide variety of underlying data to support business customer and/or financial objectives; able to identify new ways to combine business data to improve business processes and marketing and business outcomes.
Helps with the initiative to build and/or improve existing statistical models to solve business problems; defining requirements for sophisticated machine-learning models; implementing testing strategy and assists in putting final models into production.
Assists with interpreting statistical/analytical results and creating a feedback loop for analyzes improvement.
Builds data visualization to support business needs.
Helps designs and implements qualitative and quantitative research projects and methodologies used to measure consumer perceptions and satisfaction.
Helps drive marketing action and results through the interpretation and application of data and research findings.
Helps facilitate business implementation planning sessions.
May facilitate post-implementation checkpoint with business units to ensure best in class solutions are implemented.
Works with leader to influence change and gain support from leadership and key partners for the development of new processes and methods
Assists with developing governance documentation and training around new processes.
May perform other responsibilities as assigned.
Reporting Relationships: Reports to Director/Manager. This is an individual contributor role.
Typical Skills and Experiences:
Education: Undergraduate studies with post graduate studies preferred.
Experience: Typically five or more years related experience with analytic techniques statistical methodologies statistical software and data analysis. Experience with problem solving in a business environment; working with large customer and/or prospect databases; working with product geographic demographic data to identify trends and opportunities.
Knowledge Skills and Abilities: Strong knowledge of analytic lifecycle business intelligence database warehousing applications structured query language and qualitative/quantitative research methodologies. Proven problem solving analytical research and quantitative analysis skills and analytical working techniques including regression decision trees multivariate analysis etc. Good verbal and written communication skills. Proficiency in developing ad hoc queries using SQL. Comprehension of Agile methodology framework.
Other criteria including leadership skills competencies and experiences may take precedence.
Staffing exceptions to the above must be approved by the hiring managers leader and HR Business Partner.
Values: Regularly and consistently demonstrates Nationwide Values.
Job Conditions:
Overtime Eligibility: Exempt (Not eligible)
Working Conditions: Normal office environment. Extended and non-standard work hours based on project and customer needs.
ADA: The above statements cover what are generally believed to be principal and essential functions of this job. Specific circumstances may allow or require some people assigned to the job to perform a somewhat different combination of duties.
Benefits
We have an array of benefits to fit your needs including: medical/dental/vision life insurance short and long term disability coveragepaid time off with newly hired associates receiving a minimum of 18 days paid time off each full calendar year pro-rated quarterly based on hire date nine paid holidays 8 hours of Lifetime paid time off 8 hours of Unity Day paid time off 401(k) with company match company-paid pension plan business casual attire and more. To learn more about the benefits we offer click here.
Nationwide is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive culture where everyone feels challenged appreciated respected and engaged. Nationwide prohibits discrimination and harassment and affords equal employment opportunities to employees and applicants without regard to any characteristic (or classification) protected by applicable law.
#marketingNOTE TO EMPLOYMENT AGENCIES:
We value the partnerships we have built with our preferred vendors. Nationwide does not accept unsolicited resumes from employment agencies. All resumes submitted by employment agencies directly to any Nationwide employee or hiring manager in any form without a signed Nationwide Client Services Agreement on file and search engagement for that position will be deemed unsolicited in nature. No fee will be paid in the event the candidate is subsequently hired as a result of the referral or through other means.
Required Experience:
Unclear Seniority
Employment Type
Full-Time
