Manager, Editorial and Content Strategy
Manager, Editorial and Content Strategy
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Job Description
Location:DFW Headquarters Building 8 (DFW-SV08)
Cities:Dallas - TX
Requisition ID:79669
Intro
Are you ready to explore a world of possibilities both at work and during your time off Join our American Airlines family and youll travel the world grow your expertise and become the best version of you. As you embark on a new journey youll tackle challenges with flexibility and grace learning new skills and advancing your career while having the time of your life. Feel free to enrich both your personal and work life and hop on board!
Why youll love this job
The Manager of Editorial and Content Strategy will oversee a comprehensive communications approach ensuring consistency in tone voice and this role you will drive editorial and content strategy to align with business goals and customer needs.. The role is designed to provide governance training and resources that enable content creators to scale their efforts while maintaining quality and ensuring alignment with Americans strategic goals and brand narrative.
What youll do
- Own and evolve editorial and content strategy and collaborate with cross-functional teams to ensure content aligns with broader business initiatives and the companys communication and narrative goals.
- Lead a team of content strategists who work with subject matter experts to identify storytelling opportunities from around the airline and bring them to life in creative and engaging ways that resonate with internal and external audiences.
- Support the communications and marketing planning functions by taking communication ideas from inception to final delivery ensuring alignment with overall brand strategy.
- Organize and maintain comprehensive content calendars to ensure timely and strategic delivery and amplification of content across traditional communications channels (Newsroom intranet social media email etc.) as well as traditional marketing-owned channels.
- Shape and maintain a consistent brand voice identity and style for copy across all content formats and channels while keeping the American Airlines Style Guide current. Establish and enforce content governance standards to ensure quality accuracy and compliance.
- Track and analyze content performance metrics to optimize strategy and demonstrate ROI.
- Ensure all content is optimized for search engines and discoverability.
- Stay up to date with content marketing trends tools and technologies to continuously innovate content strategy.
- Identify develop and maintain new avenues for content.
- Aggressively help tell the story of Americans efforts to execute on the companys strategic objectives including all branding and associated communications to internal and external audiences.
- Write and edit copy with a keen eye for detail and alignment of messaging often on tight deadlines.
All youll need for success
Minimum Qualifications- Education & Prior Job Experience
- Bachelors degree in Journalism Communications or relevant field
- 5 years relevant work experience in communications in a corporate or agency setting or as a reporter writer digital content strategist or related experience
Preferred Qualifications- Education & Prior Job Experience
- Previous experience with positively and effectively leading teams internal and external partners connecting workgroups and teams to ensure strategies and impacts are clearly understood
- Creative and innovative storyteller with a track record of implementing fresh content ideas and solutions
- Mastery of AP style writing and an eye for detail
- Self-starter who can work independently and thrive in a collaborative environment
- Strong written and verbal communication skills
- Knowledge of digital communications story trends SEO social media management and content distribution
Skills Licenses & Certifications
- Relentlessly hardworking with a passion for thriving in a 24/7 environment and excels at juggling multiple projects at one time
- Ability to create and guide peers on various types of copy from sharp headlines short form briefs and social copy as well as delving into complex business topics and explaining them in an understandable and engaging way
- Ability to review copy for details and accuracy while adhering to deadlines
- Highly organized with the ability to manage multiple projects simultaneously in a fast-paced constantly changing multi-faceted environment
- Ability to exercise sound business judgment and handle confidential information with sensitivity
- Thinks critically and exhibits a no surprises and no stone left unturned mentality
- Collaborates effectively with other managers and department leadership
What youll get
Feel free to take advantage of all that American Airlines has to offer:
- Travel Perks: Ready to explore the world You your family and your friends can reach 365 destinations on more than 6800 daily flights across our global network.
- Health Benefits: On day one youll have access to your health dental prescription and vision benefits to help you stay well. And thats just the start we also offer virtual doctor visits flexible spending accounts and more.
- Wellness Programs: We want you to be the best version of yourself thats why our wellness programs provide you with all the right tools resources and support you need.
- 401(k) Program: Available upon hire and depending on the workgroup employer contributions to your 401(k) program are available after one year.
- Additional Benefits: Other great benefits include our Employee Assistance Program pet insurance and discounts on hotels cars cruises and more
Feel free to be yourself at American
From the team members we hire to the customers we serve inclusion and diversity are the foundation of the dynamic workforce at American Airlines. Our 20 Employee Business Resource Groups are focused on connecting our team members to our customers suppliers communities and shareholders helping team members reach their full potential and creating an inclusive work environment to meet and exceed the needs of our diverse world.
Are you ready to feel a tremendous sense of pride and satisfaction as you do your part to keep the largest airline in the world running smoothly as we care for people on lifes journey Feel free to be yourself at American.
Cities:Dallas - TX
Requisition ID:79669
Required Experience:
Manager
Employment Type
Full Time
