Digital Acquisition Lead - Performance Marketing & Growth
Digital Acquisition Lead - Performance Marketing & Growth
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Job Description
About Allica Bank
Allica is the UKs fastest growing company - and the fastest-growing financial technology (Fintech) firm ever. Our purpose is to help established SMEs one of the last major underserved opportunities in Fintech.
Established SMEs are the backbone of local communities - representing over a third of our economy - yet have been largely neglected both by traditional high street banks and modern fintech providers.
Department Description
Growth is a critical function at Allica where marketing product sales and data converge to drive sustainable scalable growth. We design and optimise growth loops across acquisition activation and engagement using structured frameworks to ensure our efforts are repeatable measurable and aligned to business impact.
By combining commercial strategy with deep customer insight we uncover opportunities through experimentation data and creativity. Growth at Allica is both a science and an art - every touchpoint we build supports our mission to deliver the banking experience established SMEs truly deserve.
Role Description
The Digital Acquisition Lead at Allica Bank is responsible for scaling customer growth across digital channels for our Business Bank Account and Lending products. This role combines strategic thinking with hands-on execution across paid media SEO affiliates and aggregators.
Working closely with a small offshore team and agency partners youll bring strong analytical rigor marketing instinct and a bias for actionusing data automation and AI to drive performance at scale.
Principal Accountabilities
Digital Acquisition Strategy
Own the strategy for acquiring customers through paid media SEO affiliates and aggregators.
Plan and deliver acquisition initiatives that balance near-term results with long-term brand and growth goals.
Performance Marketing Execution
Lead hands-on campaign execution across Google Meta LinkedIn Reddit and other key channels.
Optimise targeting creative budgets and landing pages supported by structured testing and iteration with a test-and-learn mindset designing and running structured experiments to improve results.
Data & Analysis
Analyse campaign performance to identify trends opportunities and improvement areas.
Report clearly on KPIs spend efficiency and creative performance using Excel and internal tools.
Team & Vendor Management
Manage and develop a small remote team fostering ownership and executional excellence.
Oversee agency and partner performance ensuring alignment with KPIs and quality standards.
Marketing Technology & Automation
Set up and optimise workflows and integrations using tools like HubSpot and Zapier.
Use AI and automation to improve speed scale and campaign effectiveness.
Cross-Functional Collaboration
Work closely with Brand Product Sales Data and Compliance to ensure aligned compliant acquisition.
Contribute to go-to-market planning and unify performance with brand-led growth.
Personal Attributes & Experience
Skills & Experience
5 years in digital acquisition or performance marketing ideally within B2B or fintech.
Hands-on across paid media SEO affiliates/aggregators and funnel optimisation.
Strong Excel or Google Sheets skills for modelling and campaign analysis.
Confident in campaign setup platform tools and resolving technical issues.
Experience managing teams and external partners.
Familiar with HubSpot Zapier and basic no-code automation.
Bonus: Exposure to Financial Promotions or regulated industries.
Mindset & Working Style
Analytical and data-driven comfortable making decisions from performance metrics.
Scrappy and self-starting able to work with speed autonomy and limited resources.
Technically fluent able to use AI tools and automation to enhance team efficiency.
A fast learner who thrives in high-growth fast-moving environments.
Motivated by impact passionate about helping SMEs thrive through better banking
Working at Allica Bank
At Allica Bank we want to ensure our employees have the right tools and environment in which to succeed in their role and in support of our customers.
Our employees are at the heart of everything we do so our benefits are designed with you in mind:
Full onboarding support and continued development opportunities
Options for flexible working
Regular social activities
Pension contributions
Discretionary bonus scheme
Private health cover
Life assurance
Family friendly policies including enhanced Maternity & Paternity leave
Dont tick every box
Dont worry if you dont have all the skills or requirements listed on the job description. If you think youll be a good fit wed still love to hear from you!
Flexible working
We know the 9-to-5 isnt right for everyone. Thats why Allica Bank is fully committed to flexible and hybrid working. Please let us know what is best for you and if we can we will do our best to accommodate.
Diversity
Were a diverse bunch here at Allica with all kinds of experiences backgrounds and lifestyles. Our openness and differences make us stronger and we want everybody to feel comfortable bringing as much of themselves to work with them as they like.
Employment Type
Full-Time
