drjobs Regional Digital Marketing Manager

Regional Digital Marketing Manager

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1 Vacancy
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Job Location drjobs

Singapore - Singapore

Monthly Salary drjobs

Not Disclosed

drjobs

Salary Not Disclosed

Vacancy

1 Vacancy

Job Description

We are seeking a results-driven Regional Digital Marketing Manager for our client in the consumer electronics space to lead paid media and digital growth strategies across key APAC markets. The ideal candidate is expected to have a track record of managing Amazon platform to drive full-funnel campaigns optimizing media performance and enhancing conversion.

Responsibilities

1. Digital Strategy & Execution

  • Develop and roll out performance marketing strategies across Amazon and company website

  • Align budgets KPIs and campaign objectives with regional and global teams.

  • Lead campaigns across search display programmatic and social platforms.

  • Drive execution of key events such as Prime Day Black Friday and product launches.

2. Amazon Marketing

  • Oversee paid media strategy and results on Amazon across key markets.

  • Partner with Amazon teams and agencies to optimize Sponsored Ads DSP and Brand Store.

  • Track marketplace trends and competitor activity to inform strategies.

3. Website Growth & Conversion

  • Manage media investments to increase traffic engagement and sales on company website

  • Collaborate with D2C teams to enhance site performance and conversion funnels.

  • Test and scale digital channels (Google Meta programmatic affiliates) based on insights.

4. Reporting & Optimization

  • Monitor campaign results and deliver actionable insights.

  • Manage budget allocations across markets and platforms.

  • Evaluate key performance metrics (ROAS CAC etc.) to ensure continuous improvement.

5. Stakeholder Management

  • Work with regional/local commercial teams to deliver marketing priorities.

  • Manage agency and platform partners to ensure timely execution.

  • Present strategies and performance updates to senior leadership.

Requirements

  • Bachelor’s degree in business marketing or technology (advanced training in digital marketing is a plus).

  • 8 years of hands-on experience in consumer electronics’ digital and performance marketing with expertise in Amazon Ads

  • Strong analytical and problem-solving skills; proficient in tools such as Google Analytics Amazon Console and Meta Ads Manager.

  • Proven track record in managing multi-market campaigns budget planning and optimization.

  • Ability to thrive in international environments and virtual team setups.

Employment Type

Full Time

Company Industry

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