Digital Marketing Manager
Digital Marketing Manager
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Salary Not Disclosed
1 Vacancy
Job Description
QUALIFICATIONS AND EXPERIENCE:
The ideal candidate should demonstrate the following qualifications and experience:
Minimum requirements:
5 8 years in a relevant marketing role (digital marketing preferred)
Team leadership experience
Experience developing and implementing successful digital campaigns
Advantageous requirements:
Relevant degree in marketing
Experience working for a tech or digital product company
YOUR RESPONSIBILITIES WILL INCLUDE:
Develop and manage marketing strategies and campaigns
- Develop and manage digital marketing campaigns in line with the products strategic objective
- Collaborate with crossfunctional teams to ensure integration with the full product and gotomarket lifecycle
Oversee social media paid and SEO strategies
- Oversee the development of organic and paid social media strategies across platforms ensuring consistent brand messaging and engagement
- Ensure SEO best practices are implemented and maintained on the websites and blog posts
- Along with the Digital Marketing Coordinator plan and execute paid advertising campaigns (PPC) across platforms like Google Ads social media ads and other relevant channels
Copywriting and content management
- Maintain a strong brand voice and ensure content aligns with the companys values tone and brand guidelines
- Oversee content calendar management and ensure all content pillars are aligned with the strategic objective
- Supervise the creation of highquality and engaging content for various digital channels including websites social media blogs and email campaigns
- Conduct PR activities including writing articles arranging interviews and organising events
- Proofread and copy edit comms for both internal and external projects
- Assist with UX copywriting from timetotime
Manage vendor relationships
- Manage relationships with external vendors such as marketing agencies suppliers printers and any other relevant party
Tracking campaigns
- Guide the Digital Marketing Coordinator in identifying key performance indicators (KPIs) to measure the effectiveness of digital marketing campaigns
- Monitor the outcomes of digital marketing campaigns in relation to established KPIs and financial allocations
- Oversee the monthly and quarterly compilation and presentation of reports
Team leadership
- Manage and mentor a team of digital marketing professionals fostering their growth and performance. Provide guidance and direction.
- Conduct monthly check ins to ensure the team remains engaged motivated and high performing
- Ensure that roles and responsibilities are up to date as and when the business needs change
- Participate in the recruitment process to ensure the attraction and retention of the best talent
COMPETENCIES:
- Analytical and diagnostic skills
- Critical thinker and natural problem solver
- Insatiable curiosity and willingness to learn
- Strong collaborator and willing to take initiative to assist and support colleagues
- Organised and able to work under pressure
- Excellent communication and interpersonal skills for effective enduser interaction.
- Ability to work independently and in a teamoriented collaborative environment.
- Strong problemsolving skills and attention to detail.
Employment Type
Full Time
