Marketing Manager
Marketing Manager
Posted on :
14-07-2025
Employer Active
1 Vacancy
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Job Description
Our client is seeking a dynamic and street-smart Marketing Manager with a deep understanding of informal markets to drive brand visibility product penetration and customer loyalty at the grassroots level. The ideal candidate has hands-on experience working with tuck shops street vendors wholesalers and township retailers and knows how to build brands in the informal space.
Key Responsibilities
- Develop and execute marketing strategies tailored for informal and township markets
- Build relationships with informal retailers vendors and community influencers
- Lead promotions activations and sampling campaigns in high-traffic informal areas
- Coordinate with sales and distribution teams to ensure marketing aligns with field execution
- Generate market insights through regular visits field reports and community engagement
- Manage marketing materials and ensure they are adapted for the informal market
- Identify and implement low-cost high-impact brand-building tactics
- Measure the success of campaigns and continuously optimize for greater reach and relevance
Requirements
- Proven experience in informal market engagement (e.g. FMCG sales trade marketing distribution)
- Solid understanding of township dynamics informal buying behaviour and grassroots communication
- Diploma or Degree in Marketing Business or relevant field preferred
- Strong interpersonal and negotiation skills
- Fluent in English and at least one local language
- Willingness to travel extensively within targeted communities
Preferred Attributes
- Entrepreneurial mindset with a can-do attitude
- Creative problem solver with a passion for bottom-up brand building
- Familiarity with local trends popular culture and community networks
- Ability to work independently and deliver results with limited resources
Employment Type
Full-time
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