Paid Media Marketing Manager
Paid Media Marketing Manager
Posted on :
11-08-2025
Employer Active
1 Vacancy
Job Alert
You will be updated with latest job alerts via emailValid email field required
Send jobs
Share
Send me jobs like this
Job Alert
You will be updated with latest job alerts via emailValid email field required
Send jobs
Monthly Salary
Not Disclosed
Salary Not Disclosed
Vacancy
1 Vacancy
Posted on :
11-08-2025
Job Description
About RealSelf:
For two decades RealSelf has been the trusted authority in the aesthetics space. Now were evolving into something even more powerfula dynamic digital ecosystem that puts consumers at the center of their aesthetic journey.
What sets us apart Were the only destination that combines verified patient experiences board-certified expert guidance and cutting-edge technology to help you make confident informed decisions about your aesthetic goals.
RealSelf is your judgment-free destination for all things aestheticswhether youre just curious or ready to transform. Were building a safe space where authenticity meets aspiration and where every aesthetics journey is celebrated.
Join us as we embrace this exciting evolution. Your best self awaits.
Paid Media Strategy Key Responsibilities:
- Develop and implement comprehensive paid media strategies for RealSelfs brand and services across multiple channels (Google Ads Meta Tiktok etc.).
- Work with ad managers at each platform to conduct market research and competitive analysis to inform targeting bidding strategies and campaign optimization.
- Work with the creative team to develop compelling ad copy creatives and landing pages that drive conversions.
Campaign Management & Optimization Key Responsibilities:
- Manage optimize and scale paid media campaigns with a focus on ROI conversion goals and customer acquisition cost (CAC).
- Continuously analyze and optimize campaigns for performance adjusting targeting bidding strategies and ad creatives to meet KPIs.
- Monitor and report on key performance indicators (KPIs) to ensure campaign objectives are being met and adjust strategies as needed.
- Test new audience segments ad creatives and campaign formats to improve performance.
Budget Management & Reporting Key Responsibilities:
- Oversee paid media budget for each campaign and manage spend across channels to ensure effective allocation and maximize results.
- Provide regular reporting and performance analysis to senior leadership highlighting key insights trends and areas for improvement.
- Work with the finance team to track and optimize ad spend relative to revenue growth and profitability.
Collaboration & Cross-Functional Partnerships Key Responsibilities:
- Collaborate with the content SEO design and product teams to create cohesive marketing initiatives and ensure alignment across channels.
- Work closely with the data and analytics team to develop attribution models analyze campaign performance and refine strategies.
Innovation & Testing Key Responsibilities:
- Stay up to date with the latest trends in paid media new advertising platforms tools and best practices.
- Drive A/B testing and experimentation to test new approaches and improve overall campaign performance.
- Regularly assess emerging paid media opportunities to ensure RealSelf is staying ahead of industry trends.
Requirements:
- You are located in New York City.
- You have a Bachelors degree.
- You are comfortable coming into the RealSelf downtown Manhattan office 2-3 days a week.
- 3 years of experience in operations project management or consulting.
- 3 years of experience managing paid media campaigns across Google Ads Facebook Instagram LinkedIn and other platforms.
- Proven track record of optimizing campaigns for ROI with experience in both B2C and B2B environments.
- Experience with Google Analytics Tag Manager and other analytics tools to track and analyze performance.
- Proven experience managing complex projects with cross-functional teams.
- Exceptional communication and presentation skills.
- Demonstrated ability to juggle multiple priorities and thrive in a fast-paced dynamic environment.
- Strong analytical and problem-solving skills.
- Strong understanding of SEM paid social display advertising and paid search strategy.
- Ability to interpret complex data and translate it into actionable insights.
- Excellent project management skills with the ability to manage multiple campaigns simultaneously.
- Proficiency in Excel/Google Sheets Google Ads Facebook Ads Manager and other advertising platforms.
- Knowledge of marketing automation tools CRM systems and other marketing technologies is a plus.
Ideal Qualities:
- Analytical and results-driven with a focus on continuous improvement.
- Creative thinker who can come up with innovative campaign ideas.
- Strong communicator with the ability to present findings and recommendations to key stakeholders.
- Team player who thrives in a collaborative environment and is comfortable working cross-functionally.
- You have a passion for beauty and pop culture.
- You operate without ego and are a collaborative team player with a proactive and entrepreneurial mindset.
- You thrive in a startup environment are comfortable with ambiguity and feel excited to build new processes from the ground up.
- You have exceptional organizational skills and attention to detail.
Perks & Benefits:
- Youll work alongside our inspiring world-class team to create content and build products that connect and empower millions of people around the world wherever they may be on their aesthetics journey.
- Health benefits: We offer comprehensive employee benefits for medical dental and vision 100% paid for by RealSelf.
- Work-life balance: Enjoy paid time off including no work on your birthday and Summer Fridays as well as generous leave options for life events such as becoming a parent.
- 401(k) matching: Plan for the future and take advantage of our 401(k) plan with a company match.
- Treatment reimbursement: At RealSelf we encourage our team to walk in our audiences shoes. Thats why we offer a cosmetic treatment reimbursement program to employees who would like to take on a more active role as the consumer.
- Company holidays: We believe in celebrating holidays! Enjoy time off during our 11 company-wide holidays.
- Hybrid NYC office: We recognize that theres no one size fits all with office culture. Thats why we believe in a flexible hybrid schedule for our New York City employees who can enjoy the benefits of in-person collaboration in our office as well as deep work time while remote at home.
$70000 - $100000 a year
*Compensation will be evaluated based on experience.
RealSelf is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race color religion sex national origin disability or protected veteran status.
Required Experience:
Manager
Employment Type
Full-Time
Key Skills
Report This Job
Disclaimer: Drjobpro.com is only a platform that connects job seekers and employers. Applicants are advised to conduct their own independent research into the credentials of the prospective employer.We always make certain that our clients do not endorse any request for money payments, thus we advise against sharing any personal or bank-related information with any third party. If you suspect fraud or malpractice, please contact us via contact us page.
