Go-To-Market (GTM) Specialst
Go-To-Market (GTM) Specialst
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Job Description
We re seeking a results-oriented Go-To-Market (GTM) Specialist / Strategist to join our team at HYBRID. In this role you ll help accelerate pipeline growth by developing and executing strategic outbound initiatives aligned with our objectives. You ll be responsible for uncovering opportunities generating qualified leads and continuously refining messaging across multiple outreach channels.
Key Responsibilities
Develop and execute outbound strategies for high-growth verticals.
Create persona-driven messaging for HYBRID s core service offerings:
o Mobile & Web Development
o Custom Software Development
o Staff Augmentation
Define Ideal Customer Profiles (ICPs) design multi-step outreach sequences and set up automated campaigns using tools like Smartlead Instantly Apollo Clay HubSpot Dripify and HeyReach.
Manage lead qualification pipeline tracking and performance reporting via CRM systems or Power BI dashboards.
Continuously A/B test and optimize subject lines CTAs and outreach sequences across email LinkedIn and phone.
Monitor and manage email deliverability bounce rates and inbox placement. Oversee mailbox infrastructure and warm-up protocols.
Requirements
2 years of experience in SDR outbound or GTM roles preferably within B2B SaaS or IT services.
Demonstrated success running high-volume outreach campaigns.
Deep understanding of lead segmentation funnel stages and account-based marketing strategies.
Hands-on experience with Smartlead Instantly Apollo HubSpot and LinkedIn Sales Navigator.
Familiarity with Power BI or similar analytics/reporting tools.
Exceptional written and verbal communication skills.
Proven ability to thrive in fast-paced cross-functional and collaborative environments.
Preferred Qualifications
Experience targeting international markets particularly the US Canada and UK regions.
Working knowledge of cold email compliance protocols including SPF DKIM DMARC and domain warm-up procedures.
Benefits
Why should you Join Hybrid MediaWorks
At Hybrid Media works we value your career growth. We offer a clear and transparent career path to help you achieve your life goals. Some of our benefits include:
- Competitive basic salaries personal and team-based bonuses and additional incentives.
- Regular team social events and awards for outstanding performance.
- Additional benefits include cash prizes monthly team meetups annual dinners paid leaves health insurance and bonuses.
It s an onsite Position
Timing: 04:00 PM to 01:00 AM
Location: Hybrid Media works First Floor Plot # 176 Korang Road near Rahat Bakers I-10/3 Islamabad.
Employment Type
Full Time
