Senior Customer Marketing Manager, Real Estate Manager & Visual Lease
Senior Customer Marketing Manager, Real Estate Manager & Visual Lease
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Job Description
Job Description
Senior Customer Marketing Manager
CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information analytics and online marketplaces. Included in the S&P 500 Index and the NASDAQ 100 CoStar Group is on a mission to digitize the worlds real estate empowering all people to discover properties insights and connections that improve their businesses and lives.
We have been living and breathing the world of real estate information and online marketplaces for over 35 years giving us the perspective to create truly unique and valuable offerings to our Clients. Weve continually refined transformed and perfected our approach to our business creating a language that has become standard in our industry for our Clients and even our competitors. We continue that effort today and are always working to improve and drive innovation. This is how we deliver for our Clients our employees and investors. By equipping the brightest minds with the best resources available we provide an invaluable edge in real estate.
Visual Lease
As the centralized system of record for all lease-related financial operational and legal data Visual Lease a CoStar Group company is purpose-built to support every team involved in managing a companys leased and owned assets. Informed by nearly three decades of experience our platform integrates lease management lease accounting and sustainability reporting enabling organizations to save time mitigate risks reduce costs and support sustainability initiatives. Our award-winning software is used by 1500 organizations to manage more than 1 million real estate equipment and other leased asset records globally.
Job Description
Were looking for a strategic and customer-obsessed Senior Customer Marketing Manager to join our growing Marketing team in support of CoStars Real Estate Manager (REM) and Visual Lease (VL) product this high-impact role youll be responsible for driving net revenue retention of our existing combined customer base of 2000 companies of all sizes by promoting customer health mitigating churn risk promoting expansion opportunities and enabling deeper and broader customer engagements. Youll work closely with cross-functional teams across both brandsProduct Customer Success Implementation SMEs Alliances Customer Support and Salesto ensure our customers are informed empowered and excited about our product roadmaps and service offerings. This position provides a unique opportunity to lead customer marketing following the Visual Lease merger with a highly engaged customer base and an exciting product roadmap.
If you have a strong customer marketing foundation and thrive at the intersection of storytelling customer experience and go-to-market execution youll be a great fit.
This position is full-time in the office and based in New Jersey or Atlanta.
Key Responsibilities
Support Product Adoption
Partner with subject matter experts in Product customer-facing teams and leadership to craft and communicate marketing messaging that articulates product value and other valuable information about our product and service solution(s) to be used by customers. Support production adoption efforts in marketing channels.
Partner with Product to build marketing materials and talk tracks for Sales Account Managers Customer Success and Customer Support to deliver to customers
Support of Retention Upsell & New Product Strategy
Develop and deploy marketing campaigns with Product Account Management & Customer Success to upsell and cross-sell additional productsto existing customers
Develop and deploy marketing campaigns and data-driven platform adoption strategies with Customer Success Customer Support and other customer-facing teams to introduce new product functionality and promote existing feature adoptionto customers
Management of Customer Advisory Board (CAB) a collection of 20-30 key customers that meet in-person for strategic business alignment
Plan and execute an annual in-person CAB event by collaborating with internal and external stakeholders partners vendors and event planners
Build relationships with existing CAB participants and recruit and nurture additional CAB participants from REM and VL
Work with internal executive sponsor CoStars Events team and other internal stakeholders to determine agenda and prepare content handouts and surveys
Conduct post-event follow-ups gather feedback and prepare and share reports
Develop and implement Advocacy Program (per Product Line)
Design and implement internal process so healthy customers can easily become public advocates of VL or REM
Optimize and expand existing VL & REM Advocacy Programswhich currently include case studies site reviews customer reference program webinars white papers customer awards and appreciation/gifting programs
Enable internal teams and interface with customer advocates to deliver Advocacy Programs
Monitor client performance metrics & apply strategies to improve
Partner with Customer Success and analytics resources to develop and monitor key customer level metrics including churn indicators product adoption/usage customer engagement and sentiment (CSAT NPS etc.)
Determine survey strategy (NPS CSAT etc.). Align with internal leadership and customer-facing teams execute survey strategy analyze results and internally distribute insights
Determine leading methods for 1: many engagements with customers including podcasts webinars blogs newsletters email campaigns in-app campaigns (Pendo) and other forms of content distribution and mass-engagement
Collaborate with leadership to determine content strategy and leverage SMEs customer advocates partners product sales and customer service leaders and experts to create enriching and valuable content
Oversee knowledge center (Center for Excellence) and lead strategy and execution of existing customer webinar series known as Maximize My Platform
Qualifications
A bachelors degree is from an accredited not-for-profit University or College preferably in marketing business communications or a related field.
58 years of experience in B2B marketing with a strong focus on customer marketing product marketing or lifecycle marketing
Demonstrated ability to leverage a metrics driven approach to prioritize and use KPIs to understand adoption and success
Proven success managing customer-facing programs such as webinars advisory boards or community engagement
Excellent cross-functional collaboration and communication skills
Comfortable partnering with Product and Engineering to translate technical product updates into customer-friendly messaging
Familiar with commonly used tools for measuring adoption and campaign success (Salesforce Pendo G2 Hubspot etc.)
A track record of commitment to prior employers.
Preferred Qualifications
Goal oriented and skilled in making data-driven decisions.
Strong project management skills and attention to detail.
Passion for building customer relationships and driving growth through advocacy and education.
WHATS IN IT FOR YOU:
Working at CoStar Group means youll enjoy a culture of collaboration and innovation that attracts the best and brightest across a broad range of disciplines.
In addition to generous compensation and performance-based incentives youll be supported in both your professional and academic growth with internal training tuition reimbursement and an inter-office exchange program.
Our benefits package includes (but is not limited to):
- Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug
- Life legal and supplementary insurance
- Commuter and parking benefits
- 401(K) retirement plan with matching contributions
- Employee stock purchase plan
- Paid time off
- Tuition reimbursement
- On-site fitness center and/or reimbursed fitness center membership costs (location dependent)
- Complimentary gourmet coffee tea hot chocolate prepared foods fresh fruit and other healthy snacks
We welcome all qualified candidates who are currently eligible to work full-time in the United States to please note that CoStar Group is not able to provide visa sponsorship for this position.
#LI-MM5
CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing
Required Experience:
Manager
Employment Type
Full-Time
