Senior Manager, Digital Marketing

About Evidence Action

At Evidence Action we deliver data-driven interventions that transform lives at an unprecedented scale. We identify neglected global health issues and deploy proven solutions forging healthier futures for generations.

Our model operationalizes leading academic research (including from Nobel-winning economists). We measure progress and outcomes at every stage to ensure were making a real impact for people living in poverty and suffering from preventable or treatable health issues. Operating across 9 countries our team of 800 has reached over 500 million people working closely with governments to scale these interventions.

• Our Deworm the World program has delivered over 2 billion treatments significantly reducing worm prevalence and generating more than $23 billion in lifetime productivity gains.
• Through Safe Water Now weve saved the lives of over 15000 children.
• Our Accelerator explores untapped opportunities in global health testing low-cost interventions with the greatest potential to save and improve lives.

At Evidence Action your colleagues are your greatest asset. Youll partner with high-caliber colleagues in an environment blending innovation autonomy and teamwork. Our team excels in disruptive thinking and believes in rolling up our sleeves to get things done. If youre looking to work flexibly and with purpose join a team that delivers measurable change for millions.

The Role

As Senior Manager of Digital Marketing youll get to shape and scale a modern digital fundraising functionleveraging automation segmentation and experimentation to turn curiosity into commitment and one-time givers into loyal supporters. We are seeking an entrepreneurial team member to lead our strategy to acquire retain and grow our retail (small-dollar) donor base. This role combines digital marketing expertise with a deep understanding of donor journeys CRM and conversion tactics. You will design and test new acquisition campaigns optimize retention and upsell strategies and ensure our digital platforms and email systems are seamless and effective.

Reporting to the Director of Growth Communications this is a hands-on role ideal for a growth-oriented marketer or fundraiser who thrives on data experimentation and scaling impact. If youre motivated by measurable results excited to build smart systems and passionate about using technology to drive global impact wed love to meet you.

Responsibilities:

• Implement data-driven strategies to grow retail donor acquisition retention and lifetime value building upon an existing revenue stream of $4.5m.
• Lead iterative testing and optimization of digital campaigns including paid media SEO email journeys and onboarding flows.
• Create emailed donor communications and engagement opportunities including leading the storytelling and writing of our email marketing upsell campaigns and conceiving of and executing donor events.
• Manage digital platforms ensuring high-performing website donation flows page launches and seamless integrations.
• Leverage AI automation tools and our CRM to personalize donor communications enhance segmentation and improve conversion performance.
• Develop scalable systems and streamlined workflows that promote rapid iteration data-driven decision-making and actionable insights from campaign metrics and donor data to support revenue forecasting.
• Manage KPIs for continuous improvement recommending strategies that exceed goals.
• Collaborate with cross-functional teams (fundraising communications web development) to ensure consistent impactful donor experiences.

Position Location

This role location is flexible anywhere within the United States for fully remote candidates.

• You have 57 years of experience in digital marketing e-commerce growth or retail/grassroots fundraising with at least 23 years leading campaigns or programs end-to-end.

• You have a track record of measurable revenue growth from online donors/customers e.g. scaling small-dollar donors driving acquisition and retention or increasing lifetime value.
• You have experience managing multi-channel acquisition and retention campaigns (email paid media SEO partnerships).
• You are familiar with conversion optimization (landing page testing checkout flows or donation form optimization).
• You are experienced with CRM and marketing automation tools (Salesforce Mailchimp or similar).
• You are comfortable interpreting KPIs running A/B tests and using analytics tools (Google Analytics Looker etc.) to translate data into actionable insights.
• You have excellent written and verbal communication skills with the ability to create compelling content tailored for diverse audiences.
• Youve performance managed vendors like graphic designers to support growth aims.
• You can work cross-functionally and align digital fundraising efforts with broader organizational goals.

We encourage applicants from diverse backgrounds including those with experience in technology startups or other fast-growing fields who are excited to contribute to our mission-driven work.

We are unable to sponsor or take over sponsorship of a U.S. employment visa at this time. Applicants must be legally authorized to work in the U.S. for roles based in the U.S.

Evidence Action is an Equal Opportunity Employer with a commitment to diversity. All individuals regardless of personal characteristics are encouraged to apply.

The expected role range for this role based in the US is listed below. We consider multiple factors when determining the base salary for a role including but not limited to: role scope program budgets internal equity and a candidates qualifications and/or prior experience.

Note: Pay and benefits will be commensurate with the role specifications local statutory requirements and the cost of labor in the markets where we operate.

The expected US pay range for the full-time role is $98700-$110000 per year.

For US based roles Evidence Action provides comprehensive benefits including international health care HSA/FSA options life insurance disability coverage retirement plans with a matching component generous and flexible leave options as well as other employee perks on a reimbursement basis. For more information visit our careers page or ask our recruiting team!

Evidence Action is an Equal Opportunity Employer with a commitment to representation and inclusion. All individuals regardless of personal characteristics are encouraged to apply.

Required Experience:

Senior Manager