Deputy Manager - RNA
Deputy Manager - RNA
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Job Description
Job DescriptionProficiency in Python scripting for data analysis and model marketing data to identify trends and areas for MMM analysis to evaluate the effectiveness of various marketing channels and and manage marketing performance reports to optimize marketing campaigns and with cross-functional teams to gather and analyze data data accuracy and integrity in all reports and actionable insights and recommendations based on data predictive models to forecast marketing performance and optimize budget up-to-date with industry trends and best practices in marketing analytics and Skills and Qualifications:Proficiency in Python scripting SQL and PowerBI for data analysis and knowledge of statistical modeling techniques and their applications in marketing mix modelling including:Linear regressionTime series analysisMultivariate techniquesConjoint analysisExperimentationExperience with MMM evaluation techniques such as:Baseline vs. Incremental Sales Segmentation: Separating natural sales from those driven by marketing Trend Analysis: Tracking patterns and trends over Factors Consideration: Including variables like economic conditions competitor actions and seasonal factors.5 years of experience in marketing analytics MMM and data-driven analytical and problem-solving communication skills to present data insights to to work independently and as part of a of retail industry practices and trends.
Qualifications :
Graduate
Remote Work :
No
Employment Type :
Full-time
Employment Type
Full-time
